Influencer Marketing

As an influencer marketing professional with 2-3 years of experience, your role will involve collaborating with individuals (influencers) who have a dedicated and engaged following on social media platforms to promote brands" products or services. You will play a key role in leveraging influencers" credibility and authority to impact their followers" purchasing decisions. Here's a breakdown of key concepts you'll be working with: - Collaboration: You will partner with influencers to create content that effectively promotes the brand, product, or service. - Credibility and Trust: Leveraging the trust and credibility influencers have built with their followers to make recommendations more persuasive than traditional advertising. - Targeted Reach: Using influencer marketing to reach specific demographics and interests more effectively. - Authenticity: Helping influencers create genuine recommendations that feel authentic and less like a sales pitch. - Content Creation: Working with influencers to create various forms of content like social media posts, blog articles, videos, etc., to promote the brand effectively. Your responsibilities will include: - Identifying Relevant Influencers: Researching and selecting influencers who align with the brand's values and target audience. - Negotiating Partnerships: Discussing terms of collaboration with influencers, including compensation, deliverables, and content guidelines. - Content Creation and Promotion: Coordinating with influencers to create and share content that promotes the brand effectively. - Measurement and Analysis: Tracking the performance of influencer marketing campaigns, monitoring engagement, reach, and conversions. The benefits of influencer marketing that you'll help in achieving include: - Increased Brand Awareness: Expanding the brand's reach and visibility significantly. - Improved Customer Engagement: Fostering stronger relationships with customers through authentic content and interactions. - Enhanced Trust and Credibility: Building trust and credibility for the brand through influencers" recommendations. - Targeted Reach: Connecting with specific demographics and interests more effectively. - Potential for Higher Conversion Rates: Driving traffic and sales by leveraging the trust and influence of influencers. This is a full-time position based in Chembur with a salary range of 25-30K. The job involves day shifts and requires you to work in person.,