Influencer Marketing

ob Description

Voyage Vista Travels is looking for a smart, creative, and well-connected Influencer Marketing Executive to manage and grow our influencer partnerships.
The ideal candidate should understand social media trends, influencer negotiation, and collaboration management — especially within the travel niche.

Your role will focus on identifying influencers, onboarding them, managing deals, tracking performance, and creating strong brand visibility through influencer-driven content.

Key Responsibilities - Influencer Identification & Outreach

• Identify relevant travel, lifestyle, and vlog influencers (nano, micro, mid-tier).
• Send outreach messages and maintain a strong communication funnel.
• Build a solid influencer database for different markets (Goa, Himachal, Dubai, etc.).

Collaboration & Negotiation

• Negotiate pricing for reels, stories, static posts, and UGC content.
• Discuss barter deals, discounted stays, and commission-based partnerships.
• Finalise deliverables, disclaimer lines, and timelines.

Campaign Execution

• Coordinate with influencers for shoot guidelines, scripts, and concepts.
• Ensure influencers follow brand tone and showcase VVT professionally.
• Track real-time postings and ensure deadlines are met.

Performance Tracking

• Maintain campaign sheets (engagement, reach, bookings generated).
• Monitor influencer ROI and weekly results.
• Analyse which influencers are driving maximum bookings for VVT.

Content & Asset Management

• Collect influencer reels, raw clips, UGC content, and testimonials.
• Upload and maintain assets in Google Drive.
• Provide content ideas as per trends and VVT promotions.

Reporting

• Provide weekly influencer performance reports.
• Suggest improvements in campaigns.
• Maintain budget sheets for paid/barter collaborations.

Requirements

• Basic understanding of influencer marketing.
• Strong communication & negotiation skills.
• Trend knowledge of Instagram, YouTube & travel content.
• Ability to find influencers quickly using search tools.
• Good coordination skills & professional behaviour.
• Experience in managing multiple influencers at once.

Preferred Skills

• Experience with UGC creators
• Knowledge of Meta platforms
• Data tracking (Excel/Sheets)
• Creative reel idea generation
• Understanding of travel content style

Job Type: Full-time

Pay: ₹12,000.00 - ₹30,000.00 per month

Work Location: In person