Influencer Marketing Executive

Company Description

Oswaal Books, established in 1984, is a prominent provider of educational books and study materials in India. With a commitment to making learning simple, Oswaal Books offers exam-oriented books for various national and state boards, as well as competitive exams like JEE, NEET, NRA, GATE, CAT, and CLAT. Trusted by over 5,000 schools, 300,000 teachers, and 13 million students, the company publishes over 700 titles annually in multiple languages. Under the leadership of Mr. Prashant Jain, Oswaal Books continues to innovate and expand its range of educational resources.

Role Description

As an Influencer Marketing Executive, you will be responsible for developing and implementing influencer marketing strategies, managing influencer partnerships, and monitoring campaign performance. This is a full-time on-site role located in Noida. Day-to-day tasks include researching potential influencers, coordinating with influencers for collaborations, creating and analyzing reports, handling communication with influencers, and staying updated on industry trends to enhance our marketing efforts.

Qualifications

• Marketing Planning and Market Research skills
• Excellent Communication skills
• Sales and Marketing experience
• Ability to analyze campaign performance and generate reports
• Strong organizational and coordination skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Business Administration, or related field is preferred
• Experience in influencer marketing or digital marketing is a plus