Influencer Marketing Executive at Shopdeck

Shopdeck

0 - 2 years

5 - 10 Lacs

bengaluru

Posted:3 weeks ago| Platform:

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Skills Required

manager quality assurance social media workflow management e-commerce manager quality control management merchandising marketing executive analytics scripting

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead the discovery and onboarding of creators and influencers, building a robust directory for collaborations aligned with brand values and target audiences.
Manage execution of UGC and influencer videos, including scripting, quality assurance, and content creation for 500+ sellers to drive engagement and sales.
Develop and implement influencer marketing strategies, negotiating paid or barter deals to promote merchant products effectively.
Collaborate with sellers and internal teams to enable features for creator discovery, outreach, negotiation, briefing, and video delivery within the Shopdeck platform.
Analyze campaign performance, track KPIs such as engagement rates and conversions, and provide insights for optimization.
Maintain relationships with influencers, ensuring authentic content that resonates with audiences and complies with guidelines.
Stay updated on industry trends, emerging influencers, and best practices in UGC and e-commerce influencer marketing.

Key Competencies & Skill-Sets

Proven experience in influencer marketing or UGC creation at an agency or brand, with established connections to influencers.
Excellent communication and negotiation abilities for building partnerships and managing collaborations.
Creative mindset with expertise in content ideation, scripting, and video production.
Ability to work cross-functionally in a fast-paced e-commerce environment.
Result-oriented with a focus on driving merchant profitability through innovative marketing.
Proficiency in social media platforms, trends, and digital tools for influencer outreach and analytics.

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