Marketing Fields Sales Officer

Role & responsibilities

Role of Sales engineer - Sales & Marketing

- Sales & Marketing plays a pivotal role in driving sales and marketing initiatives for a cranes manufacturing company. This role involves developing and implementing strategies to increase sales revenue, expand market reach, and enhance the company's brand image. The Senior Executive collaborates with internal teams and external stakeholders to achieve sales targets and establish strong relationships with customers.

Responsibilities

Lead Generation and Conversion

- Generate leads through various channels, including cold calling, networking, and digital marketing.

- Qualify leads and prospects to determine their potential value and fit with the company's offerings.

- Convert leads into sales opportunities through effective communication and persuasion techniques.

Product Promotion and Marketing

- Develop marketing collateral, such as brochures, presentations, and product catalogs, to promote cranes and components.

- Plan and execute marketing campaigns, trade shows, and exhibitions to showcase products and attract customers.

- Utilize digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences.

Competitive Analysis

- Monitor competitors' activities, pricing strategies, and market share to identify strengths, weaknesses, and opportunities.

- Analyze market dynamics and competitive landscape to position the company's products effectively and differentiate them from competitors.

Contract Negotiation and Closing

- Negotiate sales contracts, pricing agreements, and terms of sale with customers and partners.

- Close sales opportunities by demonstrating the value proposition of the company's products and addressing customer objections effectively.

Order Processing

- Process orders accurately and promptly, ensuring the purchase of required materials.

- Coordinate with design and manufacturing departments to fulfill order requirements.

- Maintain and tabulate pending orders according to the schedule.

- Conduct regular meetings with relevant departments to discuss delivery schedules and performance.

Customer Communication

- Liaise with project owners and clients to communicate order progress and seek approvals.

- Inform clients of any unforeseen delays or issues affecting order fulfillment.

- Assist in training sessions, exhibitions, and other promotional events as needed.

Brand Management

- Uphold and enhance the company's brand image and reputation in the market.

- Ensure consistency in messaging, branding, and communication across all sales and marketing channels.

- Represent the company professionally at industry events, conferences, and networking forums.

Customer Feedback and Satisfaction

- Gather feedback from customers on product performance, service quality, and overall satisfaction.

- Address customer concerns and issues promptly, striving to exceed expectations and build long-term relationships.

- Use customer insights to identify areas for improvement and innovation in products and services.

Customer Relationship Management

- Build and maintain relationships with key customers, dealers, and distributors.

- Conduct regular meetings and negotiations with clients to understand their requirements and address concerns.

- Provide personalized sales support and assistance to clients throughout the sales process.

Data Management

- Store and organize financial and non-financial data electronically.

- Prepare and present reports based on stored data.

- File inquiries, offers, orders, drawings, and proforma invoices.

- Track pending payments and follow up accordingly.

Compliance

- Ensure adherence to relevant laws, regulations, and company policies.

- Approve all documents and checklists before dispatching orders.

- Obtain acknowledgments from customers and submit them to the accounts department.

Order Management

- Raise purchase indents in coordination with project owners and design departments.

- Define the scope and delivery dates for all new orders.

Sales Meetings

- Attend weekly sales meetings to monitor departmental performance and discuss strategies.

Social Media Management

- Handle social media platforms to promote the company's products and engage with customers.

By effectively managing customer support, order processing, team coordination, and compliance with policies and regulations, the Executive plays a crucial role in ensuring smooth operations and customer satisfaction.

NON-TECHNICAL SKILLS

Communication skills

Co-ordination skills

Presentation skills

SYSTEMS

MS-Office

Online client data collection from india mart etc.,

APPROVED BY :

Preferred candidate profile