Influencer Marketing Executive

Influencer Marketing Executive

Location: Peelamedu, Coimbatore

Experience: 0-1 Year

Employment Type: Full-Time, On-site

About the role:

We are looking for a creative and detail-oriented Influencer Marketing Executive to lead and support brand collaborations with influencers across social media platforms. The ideal candidate will be responsible for identifying the right influencers, building partnerships and analyzing performance to drive brand awareness and engagement.

Key Responsibilities:

• Identify, research and reach out to potential influencers and content creators aligned with the brand.
• Coordinate and execute influencer campaigns from outreach to delivery and performance tracking.
• Maintain ongoing communication and relationships with influencers and PR contacts.
• Negotiate collaboration terms, deliverables and timelines with influencers.
• Collaborate with internal teams to create effective campaign briefs and content guidelines.
• Maintain a database of influencer contacts and campaign history.
• Stay updated on influencer trends, industry movements and competitor activities.

Skills:

• Strong communication and negotiation skills.
• Good understanding of social media trends, influencer marketing and digital branding.
• Ability to manage multiple collaborations simultaneously.
• Creative thinking with attention to detail.
• Proficiency in tools like Google Sheets/Excel, Instagram Insights or influencer platforms is a plus.

Qualifications:

• A Bachelor’s or Master's degree in Marketing, Visual Communication, or a related field is preferred.
• 0–1 year of experience in influencer marketing or social media management.
• Previous experience in managing influencer partnerships for brands or working in a creative agency is an advantage.