Influencer Marketing Executive

Role Overview: Nua, the venture-funded direct-to-consumer brand in India, is seeking an Influencer Marketing Executive to drive brand awareness, consideration, and website traffic. As an integral part of the team, you will plan and execute campaigns to boost orders on the website. If you are passionate about social media and view influencers as more than content creators but as brand advocates, this role presents an exciting opportunity for you. Key Responsibilities: - Stay updated on emerging trends in social media and influencer marketing - Collaborate with marketing and category teams to define clear objectives and measure performance against KPIs - Develop a monthly Influencer Marketing campaign calendar to meet sales targets - Identify suitable influencers to endorse the brand and boost product sales - Utilize data-driven insights to make recommendations that drive measurable results and achieve conversion goals - Monitor daily revenue and engagement using attribution platforms and internal tools - Explore and implement new strategies to optimize return on advertising investments Qualification Required: - Hold a degree in advertising, media, communications, or a related field - Proficient in South Indian languages or familiar with prominent South Indian influencers - Possess at least 1 year of prior experience in Influencer Marketing - Thorough understanding of the social media landscape in India - Strong analytical and reporting abilities - Excellent interpersonal skills to collaborate across teams - Exceptional organizational skills to manage multiple priorities and deliverables - Deep passion for the women's wellness category and industry (Note: Additional details about Nua's venture funding and backing by prominent investors have been omitted for brevity.),