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Industry Marketing Manager - Healthcare & LifeSciences

Industry Marketing Manager - Healthcare & LifeSciences

cyient

8 - 12 years

8 - 12 Lacs

Hyderabad Telangana India

Posted:1 week ago| Platform: Foundit logo

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Skills Required

Competitor Analysis Customer Segmentation Brand Awareness

Work Mode

On-site

Job Type

Full Time

Job Description

Lead the design and execution of marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion
Spearheaded innovative lead generation initiatives, managing all aspects of GTM activities for the Healthcare & Life Sciences unit.
Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects
Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs
Create and launch content-led thought leadership programs to create brand awareness and demand generation
Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs
Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement

Skills Required

Brand Awareness, Competitor Analysis, Customer Segmentation, Demand Generation, Marketing Programs, Marketing Strategies, Marketing Initiatives

Location

Hyderabad, India

Desirable Skills

Brand Awareness, Competitor Analysis, Customer Segmentation, Demand Generation, Marketing Programs, Marketing Strategies, Marketing Initiatives

Designation

Associate

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