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Industry Marketing Lead - Retail and Consumer Goods

10 - 14 years

0 Lacs

chennai tamil nadu

Posted:13 hours ago| Platform: Shine logo

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Skills Required

integrated marketing campaign management client engagement digital marketing b2b marketing demand generation communication skills innovation revenue impact persona development client segmentation kpi tracking influence

Work Mode

On-site

Job Type

Full Time

Job Description

As the Industry Marketing Lead for the Retail and Consumer Goods (RCG) vertical in the EMEA region, your role is pivotal in driving brand growth, client engagement, and revenue impact through strategic marketing initiatives. You will collaborate closely with regional Field Marketing teams and cross-functional stakeholders to deliver high-impact campaigns and programs. Key Responsibilities: - Act as the RCG marketing advisor to EMEA business and marketing stakeholders. - Define and prioritize marketing strategies aligned with vertical growth objectives. - Lead the development and execution of integrated marketing plans and client campaigns. - Design and execute multi-geo multi-channel awareness and lead generation campaigns. - Develop persona profiles and client segmentation strategies. - Create and activate client journeys through research, messaging, and validation. - Support regional Field Marketing team in effective local activation of integrated campaigns. - Establish and track KPIs to measure campaign effectiveness and ROI. - Design joint marketing initiatives with RCG technology alliance partners. - Collaborate across the Marketing ecosystem - Corporate, Thought Leadership, and Regional Field Marketing for right inputs and best outcomes. - Deep understanding of business and technology trends in RCG industry. - 10+ years of experience in B2B marketing, preferably in technology services. - Strong experience in using digital channels and platforms for awareness and demand gen activities. - Proven success in integrated marketing strategies that deliver measurable outcomes. - Experience of working in/with Partner ecosystem for marketing initiatives is an advantage, not mandatory. - Ability to self-start, self-motivate, and manage multiple complex priorities. - Comfortable operating within a complex, matrixed organizational structure. - Thrives in dynamic environments and can navigate ambiguity with focus and agility. - Strong demand generation expertise and a client-first mindset. - Experience in developing client personas and journey-based marketing strategies. - Excellent communication skills with the ability to influence stakeholders across all levels. - Collaborative mindset with a track record of cross-functional engagement. - Agile and innovative thinker with a strategic mindset. - Open to experimentation and new approaches to build client and partner relationships.,

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