IN_Senior Associate_AEP

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us .

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Job Description & Summary: We are looking for a seasoned Adobe Experience Platform

Responsibilities:

Architect and implement Adobe RTCDP solutions tailored to B2C marketing and experience use cases. Lead the ingestion, mapping, and transformation of first-, second-, and third-party data sources. Design and build XDM-compliant schemas, define datatypes, and establish strong data governance practices. Configure identity namespaces and implement identity stitching and resolution strategies. Collaborate with marketers and analysts to define audience segmentation strategies and activation channels. Ensure data compliance, privacy enforcement, and consent management within the RTCDP environment. Integrate RTCDP with Adobe Experience Platform services and external systems using APIs and connectors. Support QA, troubleshooting, and performance optimization of data pipelines and segmentation workflows. Document architecture, configurations, and data flows for cross-functional visibility and training

Mandatory skill sets:

6-8 years of experience in data engineering, MarTech solutions, or customer data platform architecture. Minimum 2+ years of hands-on experience with Adobe Real-Time CDP (RTCDP) or Adobe Experience Platform (AEP). Adobe RTCDP or AEP certification. Strong proficiency in building and mapping schemas, defining datatypes, and managing complex data models. Experience with data ingestion (batch and streaming), data mapping, and transformation tools. Familiarity with identity graphs, identity namespaces, and customer profile unification. Working knowledge of Adobe tools such as Adobe Analytics, Adobe Target, and Adobe Experience Platform services. Ability to work in cross-functional teams, translating business needs into technical implementation. Solid understanding of data privacy regulations (GDPR, CCPA) and how they impact CDP architecture.

Preferred skill sets:

3+ years of work experience with Adobe Experience Platform (AEP) 3+ years of work experience with Adobe Target 1+ years of work experience with CDP

Years of experience required: 6 to 10 Years

Education qualification:

BE/B.Tech/ /MCA/Mtech