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IMU Digital RTM Senior Manager

IMU Digital RTM Senior Manager

Accenture

14 - 19 years

9 - 13 Lacs

Mumbai

Posted:2 months ago| Platform:

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Skills Required

distribution system retail channel partner management commercial acumen stakeholder management screening power bi sales sourcing marketing talent acquisition tableau campaigns product management recruitment decision making creativity

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title IMU Digital RTM Senior Manager
Management Level:06 Senior Manager
Location:Delhi/Mumbai

Job
Summary: We are looking for a
Route-To-Market (RTM) Senior Manager to join our high-impact team that partners with clients to solve critical growth and sales productivity challenges. The ideal candidate comes with a background in consulting (Big 4) or leading FMCG companies and brings expertise in end-to-end sales transformation, including strategy, processes, technology, and frontline execution. This role involves building capabilities for client sales teams, driving demand generation, and optimizing go-to-market models to unlock growth and reduce costs.

Roles & Responsibilities:

Experience in one or more of the following roles/functions

Channel Sales / General Trade / Modern Trade (supermarkets, organized retail)

E-commerce or Quick Commerce (JioMart, Blinkit, Swiggy Instamart, etc.)

Trade / Customer / Shopper Marketing

Brand or Product Management in top-tier FMCG / CPG companies

Proven track record of driving sales growth, demand generation, and/or route-to-market transformation

Lead end-to-end RTM transformation projects (ranging 524 months), across distribution, in-store execution, outlet activation, and trade strategy

Evaluate existing sales organization structures, roles, territories, and productivity benchmarks

Develop RTM playbooks, sales frameworks, and trade channel strategy tailored to clients markets and customer segments

Build demand-generation plans with the client including sales KPIs, activation campaigns, and outlet targeting

Design and implement capability-building programs for sales teams (tools, training, metrics)

Strong commercial acumen with a good understanding of field realities (store-level execution, outlet coverage, merchandising, etc.)

Extensive travelling to understand markets, assess execution, and engage with frontline teams

Professional & Technical Skills:

Experience in designing or transforming end-to-end sales organizations

Deep understanding of distribution systems, retail execution, and channel/channel partner management

Familiarity with eCommerce/Quick Commerce platforms and how to drive digital shelf growth

Experience working with or alongside trade marketing, category management, or shopper teams

Knowledge of how sales capability, training programs, and incentive structures impact frontline performance

Strong proficiency in Excel/PowerPoint; familiarity with analytics and project tracking tools (e.g., Power BI, Tableau, Monday.com, etc.)

Ability to synthesize insights from market visits and frontline shadowing into strategic recommendations

Strong stakeholder management with senior clients across sales, marketing, and business leadership

Additional Information:NA
About Our Company | Accenture Qualification
Experience:Minimum 14 year(s) of experience is required

Educational Qualification:Masters degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

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IMU Digital RTM Senior Manager