Job
Description
About The Role
Skill required: Delivery - Marketing Analytics and Reporting
Designation: I&F Decision Sci Practitioner Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
What would you do? We're Accenture Marketing Operations. We're the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client's business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.You will be working as part of the Marketing Operations team, collecting, processing, and analyzing consumer and market data to uncover trends and deliver actionable insights that support informed decision-making. This role will involve developing dashboards, scorecards, and recurring reports that clearly communicate findings to stakeholders, while ensuring accuracy, consistency, and reliability through robust QA practices.You will partner with cross-functional teams to align insights with business priorities, optimize reporting processes for efficiency and scalability, and provide both recurring and ad-hoc analyses to guide strategy and execution. You will also be responsible for breaking down the end-to-end process to identify automation/improvement opportunities and create automation / transformation roadmaps.
What are we looking for?
5–8 years' experience in experience in data and analytics, reporting, data governance, data management, and data quality frameworks Proficiency in data quality tools, profiling techniques, and assessment platforms Experience in cycle planning for governance initiatives and communications planning for governance adoption Knowledge of digital marketing tools (CRM, E-commerce platforms, analytics tools) Hands-on experience with data cataloguing tools (e.g., Collibra, Purview) Knowledge of master data management (MDM) concepts and practices Ability to manage stakeholders, communicate effectively across technical/non-technical audiences and drive adoption Experience in regulatory compliance, data privacy, and secure data handling practices Exposure to automation and scripting for data quality checks Familiarity with reporting and visualization tools (e.g., Power BI, Tableau) Knowledge of centralized repository/documentation platforms (e.g., SharePoint, Confluence) Strategic planning and alignment of governance initiatives across multiple markets Ability to interpret marketing data for business insights and strategy support
Roles and Responsibilities: Define, implement, and oversee regional data governance framework, standards, and practices, ensuring alignment with enterprise policies Establish and maintain data quality standards, profiling techniques, and technical reporting processes to support trusted and consistent data usage Analyze consumer and marketing data to generate insights that support decision-making and provide actionable recommendations to business teams Drive the adoption of effective data management, metadata management, and data modelling (including dimensional modelling) across markets Leverage marketing technology and architecture knowledge to align governance with business tools and systems Lead strategic governance planning, ensuring business and cross-market alignment Manage stakeholders effectively, fostering collaboration between business, technical teams, and subject matter experts Create and maintain templated documentation and records to evidence governance activities and ensure a consistent approach across markets Identify opportunities for improvement of data management practices, driving continuous improvement in governance processes
Qualification Any Graduation
