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Jobs in kharagpur
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Sai Medicals
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Hospital Marketing Executive

Hospital Marketing Executive

0 - 3 years

|

1 - 2 Lacs

kharagpur medinipur contai

Posted:1 day ago| Platform:

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Skills Required

healthcare marketing healthcare sales pharma selling medical sales medical marketing diagnostic sales hospital marketing hospital sales pharma marketing pharmaceutical sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Strategy and planning:
Develop and execute marketing strategies and annual plans to meet hospital objectives.
Campaign management:
Create and manage marketing campaigns across various channels, including digital, social media, and print.
Content creation:
Write marketing copy and produce creative content like blog posts and videos.
Market research:
Conduct research to understand market trends, patient needs, and competitor activity.
Brand management:
Oversee the hospital's online presence, social media channels, and overall reputation.
Relationship building:
Liaise with healthcare professionals, internal departments, and external agencies to promote services and collaborate on initiatives.

Organizing and executing events, such as health camps and community outreach programs.
Building and maintaining relationships with referring clinics, diagnostic centers, and consultants.
Monitoring and analyzing marketing campaign performance and adjusting strategies as needed.
Ensuring marketing communications are consistent with the hospital's brand and goals.
Managing the creation and distribution of internal newsletters to keep staff informed.
Tracking competitor activity and healthcare industry updates.

Preferred candidate profile

Experience in marketing, with some roles preferring healthcare or hospital experience.
Strong communication and interpersonal skills.
Knowledge of digital marketing tools and social media strategy.
Ability to analyze data and make data-driven decisions.
Project management skills.

JOB LOCATION : CONTAI

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