Head Sales And Marketing

Job Description

1. Sales strategy & Market assessment a. Assess the market opportunity for retail/ non-institutional sales. b. Identify the states, target crop and farmer demography appropriate for the product. c. Identify the products d. Market assessment on real time basis including assessing the competition and their approach; connect with on-ground developments and manage relationships with dealers/ channel 2. Channel development a. Designing and implementing the channel structure b. Dealer profile, onboarding process c. Channel support, dealer credit policies d. Identify distributors (if needed) in large states e. Pricing strategy & Channel margins for Dealers, Distributors 3. Sales Org management a. Manage the team of Sales Org ZSMs, RSMs and ASMs b. Review the KRAs and targets for Sales team c. Training of sales team d. Dealer coverage and sales support plan 4. After Sales Support 5. Incentive Retail Finance, Schemes a. Work with Retail Finance - Identify the ongoing retail finance and subsidy schemes; enroll MOUs with finance providers b. Work with Retail Finance head for supporting Sales closure and Dealer financing c. Design and implement promotion schemes 6. Marketing BTL, Dealer marketing, Events a. Work with marketing head – give inputs on developing content, materials, brochures b. Design, present budget for BTL, Promotion Events c. Identify events to attend 1. Dynamic and enterprising sales person from a. Agri Equipment, Implements b. Rural equipments – Pumps, Motors and Solar c. Agri inputs – New products launch and scale up 2. Experience – 15-20 yrs, age preferably in 40-45 years 3. Track record – National product sales heads of large Cos; fast track, high performance ZSMs 4. Handled sales businesses – Rs 100 Cr+; has experience of rapid growth in business Location: - Base location in Hyderabad; open-ness to travel 3-4 days a week at least CTC – Rs 50-60 Lac per annum (including Variable), ESOPs – on case specific basis