Head of Strategy (Social Media – Video Content)

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role summary:

Job Title:

Location: Mumbai

Total experience:

Role Overview

Head of Strategy

Key Responsibilities

Strategic Leadership

• Define and lead the overall strategy for new pitches and all current accounts.
• Build frameworks rooted in cultural insights and consumer behaviour
• Partner with creative, production, and client servicing teams to ensure strategy informs execution.
• Identify growth opportunities in emerging platforms, content formats, and audience segments.

Team Leadership & Development

• Lead, mentor, and grow a team of strategists, planners, and analysts.
• Foster a culture of innovation, curiosity, and insight-driven decision-making.
• Ensure the team delivers compelling strategies, pitches, and recommendations consistently.

Client & Stakeholder Management

• Act as the senior strategy lead for key clients, ensuring business goals are translated into content strategies.
• Lead presentations, workshops, and strategic conversations with clients and senior stakeholders.
• Build long-term relationships

Research & Insights

• Leverage data and analytics to optimize performance and refine future content strategies.
• Stay ahead of digital, cultural, and social media trends to keep work future-forward.

Integration & Innovation

• Ensure seamless integration of strategy across creative, influencer, content and media functions.
• Introduce new tools, frameworks, and methodologies to strengthen our strategic capabilities.
• Champion experimentation with new formats, technologies, and audience engagement models.

Key Skills & Competencies

• Strong strategic and analytical thinking with a creative mindset.
• Deep understanding of social media ecosystems, short-form video, and audience behaviour.
• Excellent leadership and team management skills.
• Strong storytelling and presentation skills for clients and internal stakeholders.
• Ability to balance long-term brand thinking with short-term performance metrics.
• Confident in managing senior client relationships and high-stakes conversations.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Communications, Media, or related field.
• 10–12 years of experience in strategy/planning roles within digital-first agencies or brands.
• Proven track record of leading strategy for video-first, social-first campaigns.
• Experience managing and mentoring mid-to-senior-level strategists.