Head of Marketing

Role Overview: You will be responsible for the operational leadership and further development of the marketing team at Deutsche Dienstrad. This includes overseeing external partners, agencies, and freelancers, translating the company's strategy into actionable measures with a focus on sales, ensuring brand management and consistent communication in line with the company's positioning, managing all touchpoints along the customer journey, and establishing and optimizing processes and reporting structures in daily operations. Key Responsibilities: - Operatively lead and develop the marketing team both functionally and disciplinarily - Coordinate external partners, agencies, and freelancers - Translate the company's strategy into operational measures with a focus on sales - Ensure brand management and consistent communication according to the company's positioning - Manage all touchpoints along the customer journey - Establish and optimize processes and reporting structures in daily operations Qualifications Required: - Minimum 5 years of experience in a senior marketing role - Strong leadership skills and coaching quality - Solid knowledge in holistic marketing - Structured thinking and ability to provide orientation in dynamic environments - Experience in B2B, B2C, B2B2C, and sales marketing required - Familiarity with web CMS, SEO/SEA, marketing analytics, performance tools - Proactive, solution-oriented work approach with a clear focus on implementation - Very good German and English language skills Company Details: Deutsche Dienstrad is an owner-managed family business with over 100 years of bicycle history. They are the digital number one in the company bicycle market, offering a top product in the form of their company bicycle leasing platform. The company focuses on promoting work-ride balance and values sustainability, offering benefits such as flexible working hours, team events, your own company bicycle, a family-friendly environment, short decision-making processes, and a purpose-driven approach. For more information on the benefits at Deutsche Dienstrad, you can visit their career website. The company is proud to support the compatibility of family and work and is a member of the Family Pact Bavaria.,