Posted:1 day ago|
Platform:
On-site
Full Time
We are looking for a Head of Marketing & Brand Strategy to architect, own, and scale the Resset brand across projects, platforms, and people. This is a leadership role focused on long-term brand equity, demand creation, and differentiation, not just lead generation
Key Responsibilities
Define and execute Resset's master brand strategy across luxury, premium, and affordable housing segments
Create clear brand positioning, narratives, and visual language for each project
Lead integrated marketing across digital, on-ground, experiential, PR, partnerships, and community building
Own end-to-end GTM strategy for new launches (pre-launch ? launch ? sustenance)
Build and mentor a high-performing in-house marketing team + agency ecosystem
Work closely with Founder, Sales, Design, and Projects teams to ensure brand consistency at every touchpoint
Track and improve brand health, recall, lead quality, CAC, and conversion metrics
Must-Have Qualifications
MBA in Marketing (formal education mandatory)
10+ years of proven experience in brand strategy & marketing leadership
Demonstrated ability to create visible differentiation (brand turnaround, category creation, premiumization, or scale)
Strong experience in real estate / luxury / consumer brands preferred
Strategic thinker with strong execution discipline
Ability to operate at both boardroom and ground level
What Success Looks Like
Resset becomes a recognizable, trusted, aspirational real-estate brand
Every project has a distinct identity yet a strong parent brand recall
Marketing shifts from spending to brand-led demand creation
Reporting To
Managing Director
Resset
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