Head of International Sales - Perfume & Cosmetics (South East Asia)

Role Overview:

Head of International Sales

Key Responsibilities:

• Lead

  international sales strategy

  and execution for South East Asia across perfume and cosmetic categories.
• Identify, appoint, and manage

  distributors, retail partners, and e-commerce channels

  across SEA.
• Drive

  revenue growth, market share, and profitability

  in line with business objectives.
• Develop and implement

  go-to-market strategies

  tailored to each country (Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, etc.).
• Lead

  new product launches

  and ensure alignment with marketing and brand teams.
• Negotiate

  commercial agreements, pricing structures, and trade terms

  with partners.
• Monitor

  market trends, consumer insights, and competitor activities

  to guide strategy.
• Collaborate with marketing teams for

  campaigns, activations, and brand visibility

  in local markets.
• Ensure compliance with

  regional regulations, customs, and product registration requirements

  .
• Mentor and develop a high-performing

  regional sales team

  .

Qualifications & Experience:

• Bachelors degree in Business / Marketing; MBA preferred.
  

• 12–15 years of proven sales experience in the perfume, cosmetics, or beauty industry

  , with at least

  5 years in South East Asia

  .
• Strong network with

  distributors, retailers, and e-commerce platforms

  in SEA.
• Deep understanding of

  regional beauty market dynamics, consumer behavior, and competitive landscape

  .
• Demonstrated success in

  expanding international markets and delivering revenue targets

  .
• Excellent

  negotiation, communication, and cross-cultural management skills

  .
• Fluency in English; knowledge of a

  regional SEA language

  (e.g., Bahasa, Thai, Vietnamese) is an advantage.
• Willingness to travel extensively across the region.
  

Key Competencies:

• Strong

  commercial acumen

  with a result-driven approach
• Expertise in

  perfume and cosmetics sales channels

• Ability to

  build long-term distributor/retail relationships

• Strategic thinker with

  hands-on execution capability

• High adaptability to diverse SEA markets