Sales And Development Manager

Role & responsibilities

Team Building & Leadership

• Hire, onboard, and scale a team of SDRs across both products
• Create training programs for outbound outreach, qualification, and objection handling
• Set up variable compensation plans tied to pipeline contribution and revenue influence
• Run regular 1:1s, call reviews, and coaching sessions

Outbound & Inbound Pipeline Generation

• Own outbound campaigns and top-of-funnel pipeline for the US region
• Drive meeting bookings and pipeline contribution across SMS-Magic and Conversive

Support inbound SDR execution for MQL follow-up and form submissions

• Build re-engagement programs for recycling old CRM leads Sales

Support for Events & Field Travel

• Coordinate with field sales reps to pre-book meetings before events or sales trips
• Work with marketing and sales to build event-specific prospect lists and outreach cadences
• Ensure SDR support around sponsorships, conferences, and field campaigns

Collaboration & Alignment

Partner with Marketing for lead quality feedback, targeting, and messaging

Work with AEs to define qualification criteria and optimize lead handoff Share insights from SDR conversations with Product Marketing and RevOps

Reporting & Process Optimization

Track SDR KPIs: meetings booked, pipeline sourced, conversion rates

Manage dashboards in Salesforce and HubSpot

Continuously improve playbooks, messaging, and workflows

Preferred candidate profile

5-8 years of B2B SaaS sales experience, with 2+ years managing SDR/BDR teams

• Proven ability to build and scale outbound SDR teams
• Strong outbound pipeline creation skills, especially for the US region
• Experience working with Salesforce (CRM) and HubSpot (marketing automation)

Proficient in sales engagement tools like Outreach, Salesloft, or Apollo Comfortable managing dashboards, pipeline reports, and performance tracking

• Experience with higher-end SMBs across multiple industries
• Skilled in developing messaging frameworks, sequences, and objection handling
• Strong alignment and coordination experience with marketing and sales teams