Head of Digital Marketing

As the Head of Digital Marketing for a large hospital system in India, your primary responsibility will be to lead the digital marketing efforts to enhance patient engagement, marketing automation, and consumer-centric digital transformation throughout the organization. Your focus will be on utilizing digital channels effectively to increase patient acquisition, optimize conversion funnels, and elevate the overall customer experience. Key Responsibilities: - Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring robust funnel conversion. - Enhance patient experience by implementing data-driven engagement strategies across the website, mobile app, and contact center. - Develop and execute performance marketing strategies across paid, owned, and earned media. - Integrate website, app, and omnichannel engagement to create best-in-class customer journeys. In your role, you will also be responsible for: - Managing the marketing automation ecosystem, utilizing SFMC (Salesforce Marketing Cloud) for targeted patient engagement. - Optimizing lead generation, customer segmentation, and personalized digital interactions. - Implementing analytics frameworks to measure and enhance digital campaign performance. Furthermore, you will lead innovation and transformation initiatives such as shared services and ERM-driven admissions automation. Collaborating cross-functionally with PRM, Contact Centre, and Clinical teams will be crucial to align digital initiatives with organizational goals. Requirements: - Post Graduate degree in Business, Marketing, Digital Strategy, or a related field. - 15+ years of experience in digital transformation, martech, and performance-driven digital strategy at scale. - Hospital background preferred but not mandatory. Experience in managing digital transformation in large organizations is essential. Skills and Capabilities: Functional: - Ability to define and implement a long-term digital roadmap aligned with business objectives. - Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention. - Strong project management skills to deliver high-impact digital initiatives on time and within budget. Behavioural: - Quick adaptation to industry trends and driving continuous improvement in digital strategies. - Strong communication and collaboration skills to align digital initiatives across multiple teams. - Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions. Join us in this exciting opportunity to drive digital innovation and transformation in the healthcare industry!,