Head of Brand & Storytelling – Design / Lifestyle / D2C

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About VIVRE

VIVRE creates surfaces and design materials that shape how people live, work, and feel.

We believe walls and textures are not just functional — they’re emotional, expressive, and deeply personal.

Our upcoming Rainbow Series explores color, light, and emotion through design — a bridge between architecture, lifestyle, and art.

We’ve spent the past few years building a powerful manufacturing and creative backbone. Now, we’re ready to build a brand that feels as thoughtful as the products we make.

This role is for someone who’s lived and breathed D2C, lifestyle, or design-led brands — someone who can turn products into stories and visuals into emotion.

The Role

As Head of Brand & Storytelling, you’ll define how VIVRE looks, sounds, and feels to the world.

You’ll shape the creative philosophy behind our campaigns, social presence, and product launches — from concept to content to execution.

You’ll build the system that connects design, storytelling, and digital culture — and lead a small but ambitious team of designers, editors, and content creators.

What You’ll Do

• Develop VIVRE’s brand philosophy, tone, and identity system for the Rainbow Series and beyond.

• Create the first brand book — color palette, typography, design codes, and voice.

• Conceptualize campaigns and digital storytelling formats that make materials feel emotional and desirable.

• Oversee content creation across social, film, and digital, guiding a multidisciplinary team.

• Collaborate closely with the Founder to translate brand vision into tangible creative direction.

• Plan and execute product launches, collaborations, and social storytelling calendars.

• Build scalable processes for consistent, aesthetic content output across all mediums.

Who You Are

• 6–12 years of experience in brand, content, or creative leadership roles for D2C / lifestyle / design / fashion / beauty brands.

• A thinker-doer who can move fluidly between strategy, copy, and visual storytelling.

• Strong understanding of digital culture — Reels, video content, influencer-driven storytelling.

• Excellent taste — you know how to make something look and feel premium without over-designing it.

• Proven experience working with creative teams (designers, editors, writers, agencies).

• Collaborative, structured, and feedback-positive — not chaotic or corporate.

• Based in, or open to relocating to Kolkata.

Why Join

• Build the brand DNA of one of India’s most design-driven companies.

• Work directly with a Founder who values design, storytelling, and creative excellence.

• Collaborate with an in-house studio of 3D artists, editors, and designers ready to execute bold ideas.

• Create work that lives between design, lifestyle, and emotion — not corporate decks.

• Set the tone for how India experiences modern surfaces.

Application Note

Please include your portfolio or work samples — without it, we won’t be able to evaluate your creative sensibility.

We value depth, taste, and cultural awareness over jargon or presentation decks.