Head - Market Development

Beckman Coulter

15 - 20 years

20 - 25 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

direct sales product management market development head business development pharma analytical strategic planning market research life sciences marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead market analysis initiatives to identify strategic growth opportunities in the target markets by assessing market size, customer needs, and trends.
Define customer personas and workflow requirements to inform new product development and guide enhancements to existing solutions.
Analyze competitive landscapes to create battlecards and support go-to-market strategies that differentiate SCIEX in the target market.
Partner with cross-functional teams, including Product Management and Technical Marketing, to develop strategic product proposals and technical marketing plans.
Engage directly with customers, industry thought leaders, and internal stakeholders to gather VOC, drive market-specific training, and support high-impact accounts.

The essential requirements of the job include:

Postgraduate; preferred Doctorate degree in Analytical Chemistry, Life Sciences, or Pharma.
Minimum 15-20 years of experience in life sciences marketing, sales, or technical roles.
Proven expertise in Pharma, Biopharma, Food and Academia market, including customer workflows and ecosystem knowledge.
Broad understanding of LCMS, HRMS and CE technology and applications relevant to Pharma, Biopharma, Food and Academia market.
Demonstrated ability to conduct market research and VOC to support strategic planning and product development.

Travel, Motor Vehicle Record & Physical/Environment Requirements: if applicable for role

Ability to travel up to 50% to attend customer meetings, conferences, and industry events.
Must have a valid driver s license with an acceptable driving record.
No significant physical requirements; this role is primarily office-based with travel as noted above.

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