Head Ecommerce

Job Description

Meeting the top line National sales objective for the eCommerce channel Overall responsible for sales to the accounts Ensuring stock availability with a high degree of forecasting accuracy Ensure fill rates of 95% plus with all these chains Develop and manage the Annual Business plans for the eCommerce Accounts Have a vision for the next 3-5 years for the business Set annual targets for eCommerce Sign the Terms Of Trade (ToT) Ensure TOT execution and adherence Managing the Account wise profitability & cost of sales Setup a model to measure key accounts profitability Ensure activities are done to maximize returns for ANI. Maintain a track of cost of doing business with the eCommerce accounts Challenge the existing route to market model and suggest ways of reducing cost in the same Managing the credit index, collections and ensuring no bad debts Ensure collection is done as per the agreed credit policy Ensure that there are no bad debts Settlement of claims / credit notes within the agreed time frame Deliver the Perfect Punch for NPI / Launches through robust plans: New products introduction Pack changes Price increase Consumer promotions and other activities Take on the channel & category advisory role Using information from the shopper study work with the accounts to manage the overall category, so as to drive growths in the category Increase the ANI share of contribution from the existing levels Look at the possibility of exclusive eCommerce SKU’s, in order to further leverage our strength Manage all interfaces with all Accounts Develop good relations Revision A Have a quarterly review of performance with the Account Share best practices of work done by Regional Team and also global initiatives in the category Initiate and manage all process changes like new product introductions, change in pack, new launches Manage industry interfaces and keep the organization informed about developments in the eCommerce space Develop good relations with counterparts in the FMCG industry Share best practices in the industry with the KA Team, so as to enhance internal system and processes Anticipate trends in the eCommerce industry so that internal system and processes can be geared to meet the evolving environment Organize Top to Top meetings with the accounts Meeting between account top management and ANI GM and Business Head - Trade Share growth and expansion plans of ANI in India and make the partners in progress understand their short-term and long-term plans Show more Show less