Head Digital Marketing

Head - Branding & Digital Marketing

Hyderabad

Fulltime

Role Summary

We are seeking a dynamic and experienced Branding Head to lead and transform Visaka's brand presence across digital and offline platforms. The candidate will manage a multidisciplinary creative team and lead AI-powered branding initiatives, with a core focus on digital-first marketing and online consumer engagement. Experience in ATL/BTL campaigns in the building materials industry will be a strong plus.

Key Responsibilities

1.

• Develop and execute a comprehensive branding strategy to enhance visibility and positioning of Visakas products across B2B and B2C markets.
• Align branding initiatives with business goals, sales objectives, and product launches.

2.

• Lead and mentor a high-performance team of video producers, graphic designers, content writers, digital marketers, and editors.
• Ensure the team leverages advanced AI tools for creating high-quality, scalable, and personalized marketing assets.

3.

• Drive ROI-focused digital marketing campaigns across platforms like Google, LinkedIn, Facebook, Instagram, and YouTube.
• Monitor online brand health and engagement using analytics tools and sentiment analysis.

4.

• Oversee the creation of compelling content including videos, reels, brochures, blogs, and product storytelling.
• Ensure visual consistency and brand tone across all channels.

5.

• Plan and execute ATL activities (TV, Print, Radio) and BTL promotions (exhibitions, dealer meets, branding at construction sites).
• Collaborate with sales and distribution teams to roll out location-based promotions.

6.

• Stay up to date with the latest AI tools and MarTech innovations to bring creative efficiency and performance marketing advantages.
• Automate design iterations, video scripting, and performance analytics wherever applicable.

Desired Profile

Experience:

Education:

Skills Required:

• Proven leadership in managing creative and digital teams.
• Strong understanding of AI tools for video editing, design, copywriting, and campaign automation.
• Hands-on with SEO, SEM, analytics, paid media, influencer campaigns.
• Familiar with tools like Adobe Suite, Canva AI, ChatGPT, Midjourney, RunwayML, etc.
• ATL/BTL marketing experience is a strong advantage.