Head - Content Creation and Integrated Marketing Communication

Job Title: Head Content Creation & Integrated Marketing Communication (IMC)

Location:

Role Overview

Head Content Creation & Integrated Marketing Communication (IMC)

Key Responsibilities

1. Content Strategy & Creation

• Own the

  end-to-end content ecosystem

  digital, social media, websites, campaigns, offline creatives, corporate communication, and leadership branding.
• Lead content for:
• Brand communication
• Lead generation campaigns
• Admissions / sales campaigns
• CSR, PR & reputation management
• Ensure

  high-quality English & Tamil content

   with strong storytelling impact.
• Oversee creatives for:
• Videos, reels, ads, films
• Print ads, brochures, hoardings
• Emailers, WhatsApp, landing pages, blogs

2. Integrated Marketing Communication (IMC) Leadership

• Build and execute

  360 IMC strategies

   integrating:
• Digital marketing
• Offline marketing
• PR & media communication
• Influencer marketing
• Events & activations
• Ensure

  single strong brand voice

   across all platforms and campaigns.

3. Chairman & Leadership Branding Support

• Work

  directly with the Chairman

   on:
• Personal branding strategy
• Public communication, speeches & thought leadership
• Media interactions & public presence
• Act as

  strategic content advisor

   for leadership communications.

4. Team Management & Execution

• Lead and manage:
• Content writers
• Designers
• Video & digital teams
• Assign targets, track outputs, review quality, and ensure

  time-bound delivery

  .
• Handle external agencies, freelancers & vendors.

5. Performance & Delivery Under Pressure

• Drive

  result-oriented communication

   that supports:
• Admissions
• Revenue
• Brand visibility
• Handle

  tight deadlines, high targets, and multiple campaigns simultaneously

  .
• Strong crisis communication and real-time decision-making skills.

Required Skills & Competencies

• Excellent command over

  English & Tamil (spoken & written)

• Deep understanding of:
• Content marketing
• Digital marketing
• Branding & storytelling
• IMC frameworks
• Strong

  people management & leadership ability

• Strategic thinker with

  hands-on execution mindset

• Ability to handle

  pressure, targets & fast-paced environments

• Highly

  organized, disciplined, and solution-oriented

• Multi-talented personality with exposure to:
• Content
• Design
• Video
• Campaign planning
• PR & corporate communication

Preferred candidate profile

• Branding / advertising / digital marketing - any Educational institutions
• Prior experience in: Education / Large brand setup is an added advantage