Head Branding and Marcom

**Role Overview:** As the Head of Marketing at Propel Industries, you will play a pivotal role in enhancing the brand's presence in the global market. Your responsibilities will include developing and executing brand strategies, leading digital marketing initiatives, spearheading Go-To-Market strategies, managing high-impact events, and crafting a compelling brand narrative. **Key Responsibilities:** - Develop and Execute Brand Strategy: You will be the architect of the brand and marketing strategy, creating and implementing the main plan for the company's brand and marketing. - Lead Digital & Account-Based Marketing (ABM): You will oversee all digital marketing channels and lead targeted ABM campaigns to generate qualified leads. - Spearhead Go-To-Market (GTM) & Product Launches: Design and execute effective GTM strategies for new products and market expansions, ensuring successful launches and market adoption. - Manage High-Impact Events: You will be responsible for planning and executing major events and exhibitions to enhance brand presence and generate leads. - Craft the Brand Narrative: Define and communicate a compelling product story and a clear value proposition that resonates with customers. **Qualifications:** - Bachelors/Masters degree in Marketing, Business Administration, or a related field. - 10+ years of experience in brand management, marketing strategy, and GTM execution, preferably in the [Construction Equipment] industry. - Proven track record in building and scaling brands across multiple channels. - Expertise in digital marketing, ABM, and marketing automation tools. - Strong understanding of market research, consumer insights, and competitor analysis. - Exceptional communication, leadership, and cross-functional collaboration skills. - Creative thinker with strong analytical and problem-solving abilities. If there are any additional details about the company in the job description, please provide that information.,