Head / Associate Director - Marketing

Job Description

Job Description B2B digital marketing worldwide, Lead Generation and Branding • Lead, motivate, and mentor the Marketing team to meet business objectives. Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Create and deliver an employer branding strategy. Run online and on-ground campaigns to achieve this. Run digital and social media campaigns to generate Marketing Qualified Leads from prospective global customers. Generate customer and employee insights and integrate them into marketing strategy. Create content marketing strategy and develop content through in-house teams and external agencies. Collaborate with external agencies to develop and run marketing campaigns for employer branding & demand generation. Conduct weekly meetings with vertical heads of SEO, Social Media Marketing, Content Creation, Video Marketing, PR & On-ground marketing. Identify opportunities and campaigns to generate leads and increase sales. Understanding B2B funnel management and grow sales ready leads. Build marketing plans and budgets for the smooth operation of marketing campaigns. Identify opportunities to reach new market segments and expand market share. Monitor the team goals and their execution keenly. Build KPI for weekly reporting to show impacts from the marketing department. Desirables: 12+ years of experience with at least 5+ years in a leadership role. Strong experience in creating a brand strategy and delivering it through executional excellence. Expertise and proven track record in employer brand building. Strong experience in demand generation campaigns. Expertise and proven track record in Content Marketing on Digital & social media. Proficiency in working with external agencies to develop & implement Online and on-ground Marketing campaigns. B2B marketing experience preferably from the Technology industry Excellent leadership & team handling traits. Track record of building and mentoring high performing Marketing teams. Highly driven, self-motivated & result-oriented. Ability to work with minimal supervision. Excellent communication & presentation skills. Excellent at cross-functional collaboration.