GTM & Growth Lead (Hands-On Operator)

About Fleet Studio

Fleet Studio is a technology consultancy and product innovation company. We unite technologists, creatives, and strategists to build category-defining digital product experiences across industries such as consumer, healthcare, fintech, retail, and automotive. We are seeking a hands-on GTM and Growth Lead to launch and scale our new service lines and products. This is a high-ownership role for someone who thrives in fast-moving environments and is motivated to create systems, close deals, and drive growth from the ground up.

Go-to-Market Strategy

• Develop and implement go-to-market plans for new business lines and product offerings
• Define ICPs, refine positioning, and conduct segmentation analysis
• Lead competitive research and market validation

Sales and Pipeline Management

• Create and manage the full sales pipeline, from prospecting to deal close
• Build targeted outreach strategies across multiple channels
• Deliver effective pitch narratives that align with client needs and industry trends
• Negotiate and close contracts with enterprise and mid-market clients

Growth Operations

• Set up CRM and sales engagement tools to enable predictable pipeline growth
• Track performance and improve conversion across funnel stages
• Work cross-functionally with product and design teams to align feedback loops

Market Feedback and Strategic Insights

• Capture insights from prospects and clients to influence go-to-market direction
• Identify repeatable sales motions and scalable opportunities
• Help shape the roadmap for future product and service innovations

Your Background

• 5+ years of experience in B2B sales, consulting, SaaS, or digital services
• Proven ability to build and execute a sales or GTM strategy from scratch
• Strong storytelling and proposal development skills
• Hands-on operator with experience setting up CRM and pipeline tools
• Analytical mindset with ability to test, measure, and optimize GTM performance

Bonus if you have:

• Experience selling into design-forward or innovation-driven companies
• Exposure to both consulting and product-led business models
• Familiarity with outbound sales tools and techniques

Why Fleet Studio

• Work with a sharp, globally distributed team of engineers, designers, and strategists
• Enjoy high autonomy with strong executive support and a bias toward action
• Lead go-to-market execution for new ventures and innovation-focused service lines
• Compensation will be structured on a revenue-sharing model, aligned with business performance and growth outcomes
• Potential to earn equity or long-term incentives in spinouts and new initiatives