6 Gtm Campaigns Jobs

As an ideal candidate for the position, you will be responsible for various key tasks related to marketing, branding, and communications in the education sector. Your primary duties will include: - Overseeing the onboarding process for new schools, which involves establishing their branding, communication ecosystem, and executing marketing activations. - Devising and implementing effective marketing strategies to boost admission numbers in schools across India. - Developing and executing Go-To-Market (GTM) campaigns, including ideation, content creation, channel planning, and implementation to meet monthly lead generation targets. - Managing lead nurturing by creating tailored marketing content for different stages of the customer buying cycle. - Collaborating with school marketing teams to provide support and guidance for their Above-The-Line (ATL) and Below-The-Line (BTL) marketing efforts. - Creating new marketing materials for schools such as emailers, brochures, infographics, and video assets to aid various stakeholders and teams. - Ensuring consistent visual identity and representation of the brand at all customer touchpoints and conducting regular audits across schools. - Working with school communication managers to effectively manage and audit communication channels like social media, newsletters, and websites. - Coordinating public relations and media outreach activities at schools in partnership with school communication managers. - Promoting and enforcing global best practices across schools in the India Region to maintain high standards across customer touchpoints. - Establishing and managing social media handles, newsletters, and other brand-building activities specific to Central India. To qualify for this role, you should possess: - An MBA with a specialization in Marketing is preferred. - 8 to 10 years of relevant work experience in Marketing, Branding, and Communications. - Proficiency in the digital marketing domain and performance analytics. - Strong content writing skills and experience in PR activities. - A good grasp of graphic design principles, visual identity, and previous hands-on experience in creating marketing collaterals from concept to design. This position is specifically looking for candidates based in Hyderabad. Please note that only shortlisted candidates will be contacted, and a background verification will be conducted for the selected candidate.,

Candidate should come from Product Marketing background This role will be reporting to the Founder Job Description Lead positioning and messaging across all products and ICPs (MGA, Carrier, Mutual). Drive the narrative as we shift from a point solution to a multi-product underwriting platform Own competitive landscape mapping, category creation, and strategic differentiation. Oversee integrated GTM campaigns across LinkedIn, email, events, and web Drive top-of-funnel, nurture, and ABM with performance + product marketing. Own product launches and website updates in collaboration with cross-functional teams Work with events and sales to scale field marketing.Partner with SDRs/AEs to refine pitches, decks, battlecards, etc. Bring structure to content production, reviews, asset management.Build and track OKRs, campaign metrics, and budget allocation Build a feedback-driven, high-performance culture The Successful Applicant 8-10 years in B2B SaaS marketing, ideally with early-stage or GTM ownership Experience owning messaging/positioning in multi-product or evolving product environments Strong team management experience (at least 3-5 direct reports) A player-coach mindset: strategic thinker, but not afraid to get hands-on Passion for building from 01 with limited structure Deep appreciation for cross-functional collaboration (especially sales + product) Excellent written and verbal communication What's on Offer Industry leading compensation Work with a pedigreed set of leadership Attractive ESOP options

The Partner Manager - Strategic Alliances position in the IT Infrastructure Domain based in Pune, India (Hybrid), requires at least 5 years of experience in Partner Management, Alliances, or Channel Sales on a Full-time basis. As a Partner Manager, your primary responsibilities will include identifying and prioritizing potential channel and implementation partners in the monitoring, ITSM, helpdesk, and log management ecosystems. You will collaborate with Zabbix's network of over 200 global implementation partners to establish strategic partnerships, negotiate co-selling or bundling agreements, and execute partner enablement plans, which may include sales kits, product walkthroughs, and co-branded content. Tracking partner-sourced leads, conversions, and revenue will be crucial in this role. You will also serve as the main point of contact for partners, manage ongoing relationships, collaborate with marketing and sales teams to create joint GTM campaigns, and gather partner feedback to influence product roadmap alignment and sales strategy. To qualify for this position, you should have 5-10 years of experience in partner management, strategic alliances, or channel sales within the IT infrastructure or enterprise SaaS space. A proven track record of building partnerships with implementation partners or resellers of monitoring or ITSM tools such as Zabbix, Nagios, ServiceNow, ManageEngine, Freshservice, Elastic, or Splunk is essential. An in-depth understanding of the IT Infrastructure buyer landscape, typical sales cycles in enterprise environments, strong negotiation skills, and experience in structuring reseller or referral agreements are required. Comfort with a metrics-driven approach, strong interpersonal and communication skills, and familiarity with modern B2B SaaS and AI/automation tools would be advantageous. The ideal candidate should possess existing relationships with Zabbix or other monitoring tool partners, experience working with early-stage startups, or launching partner programs from scratch, and the ability to work independently and take ownership of the entire partner acquisition lifecycle.,

The role of Category Head - Rural at our client, a 01 stage e-commerce startup, presents an exciting opportunity for an entrepreneurial individual to spearhead the development and expansion of the rural commerce category. As the Category Head, you will have the autonomy to craft the strategy, onboard suppliers, curate the product assortment, set competitive prices, and establish a robust supply chain tailored specifically for the rural and semi-urban markets. Your key responsibilities will include owning the profit and loss statement, driving customer adoption, and laying the groundwork for future category growth. Your responsibilities will encompass defining and executing the category vision and strategy, conducting thorough market research to grasp the needs and preferences of rural and semi-urban customers, and identifying product gaps. You will be tasked with building and nurturing strong partnerships with suppliers to ensure quality, affordability, and consistent supply. The role also involves curating a product assortment that strikes a balance between affordability and meeting aspirational demands. Collaboration with cross-functional teams including product, marketing, and operations will be essential to roll out localized go-to-market campaigns and boost customer adoption. It will be imperative to focus on revenue growth and maintain positive unit economics while owning the category P&L. Additionally, you will be expected to experiment with innovative distribution and last-mile delivery models suitable for rural India, keeping track of category performance through key performance indicators and adjusting strategies accordingly. To excel in this role, you should possess a Bachelor's degree (MBA preferred) and have 8-12 years of experience in category management, business development, or rural commerce within sectors such as FMCG, consumer durables, agri-tech, or e-commerce. A successful track record of building and scaling a category or business from inception in a 01 stage or high-growth environment is crucial. Deep insights into rural consumer behavior, distribution networks, and pricing strategies are essential, along with strong vendor management, negotiation, and relationship-building skills. Being data-driven with exceptional problem-solving abilities is a must, coupled with a willingness to extensively travel to rural and semi-urban locations. If you are passionate about creating an impact in rural commerce, thrive in an entrepreneurial environment, and possess the qualifications and skills required for this role, we look forward to receiving your application.,

As a Business Development & Outreach Specialist, you will leverage your 4 to 6 years of experience in sales, outreach, marketing, or market research to drive business growth. You should possess a bachelor's or master's degree in marketing and have a solid understanding of CRM tools such as HubSpot, Salesforce, or Zoho. Your exposure to SaaS, B2B/B2C tech, and cloud platforms will be beneficial in this role. Your responsibilities will include actively seeking new business opportunities and building a robust sales pipeline. You will be proficient in cold calling, follow-ups, and lead management to nurture conversations from initial contact to final agreement. Utilizing your knowledge of SEO, Google Ads, paid campaigns, or AI tools, you will accelerate the sales funnel process. Staying abreast of industry trends in SaaS and Cloud technology as well as monitoring competitor movements will be essential. You will collaborate with the marketing team to contribute to messaging, positioning, and go-to-market campaigns. Additionally, you will drive organic growth through strategic email outreach, content input, and insights from social media platforms. Overall, the role of Business Development & Outreach Specialist requires a proactive approach to identifying and pursuing business opportunities, leveraging various tools and techniques to maximize sales effectiveness and contribute to the company's growth.,

As a Brand & Communication Lead at a leading EdTech Organization in India, you will play a crucial role in enhancing the brand presence and communication strategies of the company. Supported by Marquee investors, and with over 60 institutions across Asia Pacific & Europe, this is a dynamic opportunity to make a significant impact. Your key responsibilities will include managing the onboarding process for new schools, focusing on setting up their branding, communication eco-system, and marketing activations. You will be responsible for developing innovative Go-To-Market (GTM) campaigns, involving ideation, content creation, and channel planning to ensure the achievement of monthly lead targets. Collaborating with school marketing teams, you will provide guidance and support for both Above-The-Line (ATL) and Below-The-Line (BTL) marketing activation efforts. You will also be tasked with managing the visual identity of the brand at various customer touchpoints across schools, conducting regular audits to maintain brand consistency. Driving PR and media outreach efforts in coordination with school communication managers will be a key aspect of your role. Additionally, you will be responsible for creating and managing social media handles, newsletters, marketing collaterals, and other brand-building activities for the central India region. If you are a strategic thinker with a passion for branding and communication, and possess the skills to drive marketing initiatives effectively, this role offers an exciting opportunity to contribute to the growth and success of the organization.,