Brand Marketing - AI Services

Role Overview: As the Marketing Expert for Tredence AI Services, you will play a crucial role in defining and amplifying Tredence's AI narrative in the market. Your responsibilities will involve developing clear messaging, crafting compelling narratives, executing go-to-market campaigns, creating marketing assets, supporting sales enablement, and monitoring market insights and performance tracking. You will have the opportunity to lead the AI marketing charter for a fast-growing, award-winning company and work on high-impact campaigns that drive visibility, pipeline, and market leadership. Key Responsibilities: - Develop clear, differentiated messaging and positioning for Tredence's AI services. - Craft compelling narratives that resonate with enterprise decision-makers and highlight business impact. - Ideate and execute integrated go-to-market campaigns aligned with Tredence AI offerings across verticals and practices. - Drive brand visibility and market authority through analyst relations, media outreach, PR, and digital branding campaigns. - Collaborate with demand generation and partner marketing teams to co-market AI solutions, launch joint offerings, and execute partner campaigns. - Create high-impact marketing assets including videos, case studies, solution brochures, thought leadership, and sales enablement content. - Actively support the creation of sales playbooks, executive decks, and industry-specific messaging to support client conversations. - Monitor AI market trends and competitive activity to keep messaging relevant and differentiated. - Measure the impact of campaigns on brand awareness, engagement, and pipeline influence. Qualifications Required: - 10 years of experience in marketing, with a background in services or technology/AI marketing. - Strong skills in developing clear, impactful marketing content and collateral for sales and brand building. - Ability to translate complex capabilities into simple, business-oriented narratives. - Comfortable working cross-functionally with sales, verticals, delivery, and marketing functions. - Strong stakeholder management skills to ensure alignment and consistency in messaging.,