Brand and Communication Lead

As an ideal candidate for the position, you will be responsible for various key tasks related to marketing, branding, and communications in the education sector. Your primary duties will include: - Overseeing the onboarding process for new schools, which involves establishing their branding, communication ecosystem, and executing marketing activations. - Devising and implementing effective marketing strategies to boost admission numbers in schools across India. - Developing and executing Go-To-Market (GTM) campaigns, including ideation, content creation, channel planning, and implementation to meet monthly lead generation targets. - Managing lead nurturing by creating tailored marketing content for different stages of the customer buying cycle. - Collaborating with school marketing teams to provide support and guidance for their Above-The-Line (ATL) and Below-The-Line (BTL) marketing efforts. - Creating new marketing materials for schools such as emailers, brochures, infographics, and video assets to aid various stakeholders and teams. - Ensuring consistent visual identity and representation of the brand at all customer touchpoints and conducting regular audits across schools. - Working with school communication managers to effectively manage and audit communication channels like social media, newsletters, and websites. - Coordinating public relations and media outreach activities at schools in partnership with school communication managers. - Promoting and enforcing global best practices across schools in the India Region to maintain high standards across customer touchpoints. - Establishing and managing social media handles, newsletters, and other brand-building activities specific to Central India. To qualify for this role, you should possess: - An MBA with a specialization in Marketing is preferred. - 8 to 10 years of relevant work experience in Marketing, Branding, and Communications. - Proficiency in the digital marketing domain and performance analytics. - Strong content writing skills and experience in PR activities. - A good grasp of graphic design principles, visual identity, and previous hands-on experience in creating marketing collaterals from concept to design. This position is specifically looking for candidates based in Hyderabad. Please note that only shortlisted candidates will be contacted, and a background verification will be conducted for the selected candidate.,