Growth Specialist

About Us

We are an AI-powered procurement platform built for industrial projects, making procurement faster, more profitable, and less chaotic for companies building Indias next wave of infrastructure. From EPC firms to project owners in power, oil & gas, and chemicals, our mission is to become the default platform for industrial procurement across India and beyond.

About the Role

Growth Associate (Pre-Sales + Marketing)

Key Responsibilities

Top-of-Funnel (Marketing)

• Manage LinkedIn content & outreach for founders and brand
• Drive SEO-focused content using AI tools and freelancers
• Plan and run webinars, events, and referral programs
• Build tools, campaigns, and lead magnets for traffic generation

Mid-Funnel (Lead Capture & Nurture)

• Optimize website CTAs, forms, and AI landing pages
• Improve lead quality with automation and enrichment
• Maintain CRM hygiene and nurture sequences via WhatsApp/email

Bottom-of-Funnel (Outbound + Pre-Sales)

• Run outbound campaigns via LinkedIn, WhatsApp, email, and calls
• Qualify and pass high-intent leads to sales with context
• Support seller onboarding and sales enablement with decks and materials

Requirements

• 13 years in marketing, pre-sales, or GTM roles
• Strong written communication and outreach copywriting skills
• Hands-on with Canva/Figma, spreadsheets, automation tools
• Comfort with AI tools like ChatGPT, Jasper, Notion AI
• Proactive problem solver, eager to learn industrial buyer/seller workflows

What We Offer

• High ownership in shaping our growth engine
• Direct collaboration with the founder
• Path to leadership across GTM functions
• Flexible, outcome-focused work culture