Growth Specialist

Company Description

BattlePay is a gaming commerce platform created by gamers to enhance the gaming experience. Focused on player satisfaction, BattlePay offers instant access, reliable payment solutions, and rewarding incentives that truly make a difference. As part of a growing ecosystem, BattlePay empowers players with more value, greater control, and enhanced gameplay opportunities. Our mission is simple: Play More, Pay Less with BattlePay.

Role Description

This is a full-time remote role for a Growth Specialist. As a Growth Specialist at BattlePay, you will develop innovative growth strategies, analyze data to identify opportunities, and collaborate with teams to execute campaigns. Your responsibilities will also include spearheading sales initiatives, managing projects to drive results, and effectively communicating ideas and insights to key stakeholders. This role will play a vital part in expanding our platform's reach and engaging the gaming community.

What You’ll Do:

• Own the Organic Growth Engine. Build innovative strategies that drive not only traffic but meaningful revenue by connecting search intent with business value.

• Execute a High-Intent Content Strategy. Move beyond generic content and identify high-value commercial keywords that drive qualified leads and user acquisition.

• Deliver Technical Excellence. Work closely with Engineering to ensure our site architecture, performance (Core Web Vitals), and crawlability become a true competitive advantage.

• Optimize for Conversion (CRO). Conduct A/B tests across landing pages, CTAs, and lead magnets to consistently convert organic visitors into customers.

• Scale Authority. Lead smart, white-hat link-building and digital PR initiatives to enhance Domain Authority and overall brand visibility.

• Drive Data-Backed Experimentation. Continuously test and refine titles, meta descriptions, and content formats to improve CTRs and search rankings.

• Conduct Competitive Gap Analysis. Monitor industry trends and competitor movements, and identify opportunities to outperform them.