Growth Marketing Head

5 - 9 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As the Growth Marketing Head, you will be responsible for designing and executing marketing strategies that drive customer acquisition, engagement, and retention. You will lead efforts across multiple channels including digital, paid, organic, and content marketing to generate leads, optimize conversion, and build brand visibility. This is a data-driven role where you'll collaborate closely with product, sales, and customer success teams to accelerate business growth. - Develop and own a comprehensive growth marketing strategy to achieve 10x growth in revenue, focusing primarily on inbound marketing. - Collaborate with leadership to align marketing goals with overall business objectives. - Drive marketing-qualified lead generation in North America through innovative campaigns and inbound marketing strategies. - Leverage SEO, paid media, content marketing, social media, and email campaigns to attract and convert high-value prospects. - Oversee the website to maximize traffic, engagement, and lead conversions. - Ensure data-driven decision-making through robust analytics and tracking tools. - Identify, evaluate, and prioritize marketing channels for maximum ROI. - Build and maintain relationships with channel partners to expand reach. - Lead the development and execution of annual and quarterly marketing plans, ensuring resources are effectively allocated. - Implement marketing automation and CRM systems to streamline processes and measure campaign performance. - Partner with sales teams to align on lead quality, nurture strategies, and account-based marketing initiatives. - Collaborate with the product team to ensure marketing messaging reflects unique value propositions. - Build and mentor a high-performing growth marketing team, fostering innovation and collaboration. - Proficiency in data analysis - Experience in email marketing and CRM systems - Strong background in content marketing and SEO - Knowledge of marketing automation and team leadership - Skills in social media marketing and growth strategy - Expertise in digital marketing, demand generation, and growth marketing,

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