Growth Marketing Executive

Job Description

Hello there! Infrrd here. Haven t heard of us beforeNo problem. First off, it s pronounced In-fur-d. The Enterprise AI company that uses AI and Machine Learning technologies to help our customers automate human tasks. We are looking for a highly skilled Growth Marketing Executive to own and drive performance marketing campaigns that fuel our lead pipeline. You will manage Google Ads end-to-end and optimize lead generation strategies for our B2B SaaS business targeting US-based clients. A good grasp of HubSpot, campaign tracking, and attribution is essential, as is experience working in India and generating leads for US markets. Someone who has: 3-5 years of hands-on Google Ads experience, ideally in a B2B SaaS environment Strong understanding of HubSpot CRM, lead tracking, and campaign attribution Proven track record of generating leads for US-based markets Familiarity with full-funnel lead gen strategies (TOFU, MOFU, BOFU) Strong analytical skills with comfort in using tools like Google Analytics, Google Tag Manager, Looker Studio, etc. Ability to optimize campaigns toward quality leads not just volume US client lead-gen experience is a strong plus What you will do: Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube) Manage budgets, monitor spend, and improve cost-per-lead (CPL) Track and analyze leads through HubSpot, ensuring correct attribution across paid channels Report campaign performance with insights and actionable recommendations Set up experiments and A/B tests to improve conversion rates Collaborate with content, design, and sales teams for aligned demand-gen efforts Research and implement keyword strategies for optimal ROI Stay updated on Google Ads platform changes and trends Why Join Us: Work with a fast-growing B2B SaaS company with global ambitions Opportunity to lead paid media strategy with autonomy Dynamic, collaborative, and flexible work environment Exposure to global marketing best practices Looking forward to speaking with you!