Job
Description
Role & responsibilities Proven Expertise in ABM: Demonstrated success in executing Account-Based Marketing (ABM) strategies, specifically targeting SMB and Enterprise healthcare clients across multiple verticals. Sales Channel Expansion & Lead Generation: Innovative thinker with a track record of identifying and launching new sales channels, enhancing multi-touch lead generation across outbound, inbound, and partnership ecosystems. Campaign & Outreach Execution: Deep hands-on experience in running full-funnel campaigns across email, social, paid, and event-based outreach. Strong command over cold outreach strategies, messaging personalization, and campaign sequencing. Data-Driven Decision Making: Expert in analyzing campaign and funnel metrics (CTR, CPL, CAC, LTV, pipeline velocity, conversion rates) to optimize performance. Ability to align KPIs to business goals and report impact in real-time. Lead Funnel Management: Proficient in lead scoring models, nurturing MQLs to SQLs, and collaborating closely with SDRs and AEs to ensure pipeline health and revenue conversion. Knowledge of CRM tools and marketing automation platforms Customer Expansion & Upsell Strategy: Skilled in identifying growth opportunities within existing client accounts, driving cross-sell and upsell motions in SaaS healthcare environments. Market & Competitive Research: Ability to conduct in-depth market research, segmentation analysis, and competitor benchmarking to inform positioning and GTM strategy. P&L Ownership and Business Acumen: Comfortable owning P&L responsibility for a specific product, vertical, or region, with an understanding of how marketing and sales contribute to EBITDA and growth. Industry Experience: Prior experience in healthcare IT and SaaS business models is essential, with working knowledge of regulatory, clinical, and payer-provider dynamics. Cross-Functional Leadership: Ability to work cross-functionally with product, sales, CS, and executive teams. Skilled in translating marketing strategy into operational execution and revenue impact.
