Growth Marketing Associate

Location: Kolkata | Full Time | 1 Vacancy | 2 – 4 Years Experience

About DocHipo

We are seeking a driven and creative Growth Marketing Associate to join the DocHipo team. In this role, you will play a key part in accelerating DocHipo’s user growth by identifying and executing strategic outreach initiatives. From collaborating with influencers and securing product listings on high-visibility platforms to acquiring quality backlinks and driving user reviews, your work will directly contribute to expanding our brand presence and driving qualified traffic. This is an exciting opportunity to join one of India’s most lovable start-ups and help shape the future of DocHipo’s growth journey.

Responsibilities:

• Identify and connect with relevant influencers, including YouTubers, Bloggers, Podcasters, and other opinion leaders in the design, marketing, and SaaS space
• Pitch collaboration ideas and help execute influencer campaigns to promote DocHipo
• Reach out to websites, blogs, and publications to include DocHipo in relevant listicles
• Track outreach performance and follow-up for inclusion opportunities
• Secure backlinks from high-authority domains to improve domain rating and inbound traffic
• Coordinate with SEO and content teams to align link-building strategies with keyword goals
• Ensure DocHipo is listed on relevant app marketplaces
• Manage communication with platform teams to support listing approval and updates
• Reach out to users to gather reviews, testimonials, and case studies
• Coordinate with design/content teams to develop success stories and publish them
• Maintain accurate and compelling profiles on platforms like G2, Capterra, and other software directories

Skills:

• 2–4 years of experience in influencer outreach, partnership marketing, SEO/backlink outreach, or growth marketing in a SaaS, marketing, or design-related company
• Bachelor's degree in Marketing, Communications, PR, Business, or related field
• Excellent communication and negotiation skills (both written and verbal)
• Familiarity with influencer databases, backlink tools (Ahrefs, SEMrush), and CRM tools
• Understanding of digital marketing, SEO fundamentals, and SaaS marketplaces
• Strong organizational and follow-up skills
• Ability to pitch compelling stories and value propositions to different stakeholder types