Growth Marketer - Performance & Talent Marketing

Growth Marketer Performance & Talent Marketing

Experience: 3 - 6 Years Exp.

Salary: Competitive

Preferred Notice Period: Within 30 Days

Shift: 10:00AM to 7:00PM IST

Opportunity Type: Remote

Placement Type: Permanent

Must have skills required:

• LinkedIn Ads
• Talent Marketing
• Employer Branding
• Recruitment Marketing Campaigns
• Performance Marketing
• Audience Targeting
• Google Analytics

Uplers is Looking for:

Role Overview Description

About Uplers

Uplers is a leading hiring platform helping product-based companies build top-performing remote teams from India. With a network of 2.2M+ professionals across tech and digital roles, we bridge global demand with India’s finest talent. We’re now looking for a Growth Marketer who can drive candidate acquisition and engagement through strategic performance marketing campaigns — particularly on LinkedIn Ads, Meta, Google, and other digital channels. This is not a traditional marketing role — it’s about scaling talent pipelines, building awareness and positioning Uplers as the go-to platform for top professionals.

Role Overview

As a Growth Marketer at Uplers, you’ll own end-to-end strategy and execution for talent marketing campaigns. Your goal: attract, engage and convert quality candidates across different skill categories — from software engineers to marketers and build strong candidate pool. You’ll leverage performance channels (LinkedIn Ads, Google, Meta), audience segmentation and creative storytelling to build high-quality candidate funnels that drive sign-ups, applications and engagement.

Key Responsibilities

• Plan, execute, and optimize LinkedIn Ads and other performance campaigns aimed at attracting skilled talent to the Uplers platform.
• Develop and manage multi-channel growth campaigns (LinkedIn, Meta, Google, YouTube, Email) for candidate acquisition and nurturing.
• Collaborate with internal teams (Talent Experience, Brand, Product Marketing) to align campaign messaging with hiring goals and candidate personas.
• Use data-driven experimentation to improve key funnel metrics — CTR, CPC, CVR, CPL, and CAC.
• Create and test ad creatives, copy, and landing pages tailored to different talent segments (e.g., developers, designers, marketers).
• Monitor and report on campaign analytics, identifying optimization opportunities and insights.
• Manage marketing automation and retargeting flows to re-engage drop-offs or passive candidates.
• Partner with the Recruitment and Broadcast teams to align campaigns with active hiring needs.
• Work with the design team to create engaging ad creatives, videos, and social content optimized for LinkedIn.
• Stay updated on emerging platforms, algorithms, and performance marketing trends relevant to talent acquisition.
• Travelling required: Candidate must be open to travel to our offices Pan India on an ad-hoc basis as and when needed.

Required Skills & Experience

• 3–6 years of experience in Performance or Growth Marketing (experience in Talent Marketing or Employer Branding is a strong plus).
• Hands-on experience with LinkedIn Ads Manager and Google Ads.
• Strong understanding of audience segmentation, targeting, and remarketing strategies.
• Excellent grasp of funnel metrics (CTR, CVR, CPA, ROI) and data-driven decision-making.
• Knowledge of marketing automation platforms (HubSpot, Zapier, WebEngage, etc.).
• Ability to create, test and iterate on ad creatives and messaging.
• Basic familiarity with content strategy and landing page optimization (Unbounce, Webflow, etc.).
• Strong analytical skills and proficiency with Google Analytics, Looker Studio, or Excel dashboards.
• Creative mindset with a bias for experimentation and growth.
• Excellent communication skills and stakeholder management.

Preferred Qualifications

• Prior experience in Talent Marketing or Employer Branding campaigns.
• Experience running campaigns targeting tech professionals (developers, designers, etc.).
• Familiarity with AI-driven marketing tools and campaign automation.
• Exposure to paid social funnels for lead nurturing and conversion.
• Understanding of candidate behavior analytics and engagement tracking.

What You’ll Achieve:

• Design and scale multi-channel campaigns driving a consistent flow of qualified candidate sign-ups.
• Reduce cost per qualified lead (CPL) and improve conversion rates across campaigns.
• Establish Uplers’ brand presence as a top employer and hiring platform among tech professionals.
• Build a growth loop combining paid performance, organic reach, and automation.
• Introduce data-backed insights for audience strategy and creative optimization.

Why Join Uplers

• Work at the intersection of marketing and talent acquisition, helping thousands of professionals find global opportunities.
• Leverage a 2.2M+ talent network and rich campaign data to drive measurable impact.
• Be part of a forward-thinking team using AI and automation in recruitment and marketing.
• A fully remote-first, performance-driven culture that values creativity and innovation.
• Opportunity to grow into a Talent Growth Lead / Marketing Manager role.

How to apply for this opportunity:

Easy 3-Step Process:

• Click On Apply! And Register or log in on our portal.
• Upload updated Resume & Complete the Screening Form.
• Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers:

Uplers is the #1 hiring platform for SaaS companies, designed to help you hire top product talent quickly and efficiently. Our end-to-end AI-powered platform combines artificial intelligence with human expertise to connect you with the best talent from India. Experience a simpler, faster, and more reliable hiring process with Uplers today.