Growth Management - Senior Manager - Bill Payments

Job Description

Title - Growth Management - Senior Manager - Bill Payments : Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for a senior person for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you! Roles & Responsibilities Own the growth charter for the category and work closely with central teams to strategize and coordinate the executions of such campaigns. Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app Identify demand levers by thoroughly understanding consumer behavior and building offerings around it Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation Work closely with management to share funnel conversion improvement ideas, feedback & present results. Measure and report the performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets, and competitors’ activities Identify funnel issues and collaborate with internal teams to resolve them Define user acquisition and user retention strategy Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics Competency GTM Strategy Category Management Negotiation Offline, CLM Marketing & Performance Marketing P&L Ownership Product Strategy Advance Excel Superpowers/ Skills that will help you succeed in this role: 5-7yearsofrelevantexperienceinConsumerinternetindustryinsimilarrolesacrossGrowthand Category Experience is building category from the nascent stage is a plus point Extremely adept at stakeholder management MBAfromTier1Businessschoolpreferred Highdegreeofownershipintakingthingstocompletion Mustbedatadrivenwithstrongproblemsolvingandanalyticalskills Abilitytomultitaskandworkondiverserangeofrequirements Excellentcommunicationskillswithabilitytohandlecomplexnegotiations Why join us -A collaborative output driven program that brings cohesiveness across businesses through technology. -Improve the average revenue per use by increasing the cross-sell opportunities -A solid 360 feedback from your peer teams on your support of their goals Compensation If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!