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iSOCRATES Inc
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Growth Hacker

Growth Hacker

iSOCRATES Inc

10 - 15 years

35 - 40 Lacs

bengaluru

Posted:-1 days ago| Platform:

Apply

Skills Required

lead generation cro automation managed services analytical consulting sem seo crm salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

We are seeking a highly analytical, creative, and execution-focused Performance Marketer

to drive user acquisition, product adoption, engagement, and revenue expansion for MADTECH.AI. This role sits at the intersection of

marketing, product, analytics, and automation

, and is responsible for building predictable, data-driven growth engines across the full funnel.

You will run rapid experiments, uncover insights, design growth loops, optimize conversion funnels, scale acquisition channels, and turn data into strategies that accelerate ARR growth.

Key Responsibilities

1. Full-Funnel Growth Strategy

Build and execute a comprehensive growth plan across the entire user lifecycle awareness activation adoption retention revenue referral
Identify high-impact opportunities for scalable, compounding growth loops

2. Experimentation & CRO

Design and run A/B and multivariate experiments across product, website, onboarding, and campaigns
Build conversion-focused landing pages, user journeys, and funnel optimizations
Develop hypotheses, test rigorously, and iterate based on data

3. Acquisition & Lead Generation

Identify and scale best-performing channels (SEO, LinkedIn, content, email, paid media, partnerships, communities, PR)
Launch targeted campaigns to drive trial signups, booked demos, and inbound interest.
Develop and optimize B2B SaaS pipelines tailored to the US market
Improve lead quality and lead conversion rates.
Strong focus on performance metrics including CAC, LTV, MQL/PQL/SQL conversion, funnel optimization, and ROI on campaigns

4. Product-Led Growth (PLG)

Partner with product to optimize onboarding, activation, and in-app upsell moments
Implement nudges, tooltips, triggers, and guided flows
Build mechanisms that drive self-serve adoption

5. Data, Analytics & Automation

Build MADTECH.AI dashboards to track acquisition, activation, retention, CAC, LTV, churn, etc.
Identify signals that predict customer intent and design automated workflows
Use analytics tools (GA4, PostHog, Mixpanel/Amplitude, Salesforce, HubSpot, CRM, BI, AI, etc.) to guide decisions

6. Content-Driven Growth

Create and repurpose data-backed content, case studies, webinars, and growth hooks.
Leverage AI (including MADTECH.AI s own capabilities) to amplify reach and velocity

7. Partnerships & Ecosystem Growth

Identify strategic platforms and communities with whom to collaborate
Build co-marketing, affiliate and referral programs
Scale presence in events, vertical associations, and partner ecosystems

8. Retention & Expansion

Develop strategies that drive customer stickiness and product habit formation.
Partner with Customer Success to reduce churn and encourage expansions/upsells.

Qualifications

Overall 10+ years of work experience with at least 5 years experience in growth, performance marketing, ProMarketingduct, or growth-focused roles
Strong analytical and experimental mindset - ability to form hypotheses, validate, iterate fast
Hands-on experience with: A/B testing tools, CRM/CDP, email automation, analytics, SEO/SEM/AI, social, and affiliate marketing
Experience in Account-Based Marketing strategies for B2B environments.
Experience enabling sales teams with targeted B2B strategies.
Experience B2B SaaS, MarTech/AdTech and Data Analytics/BI/AI ecosystem, strongly preferred
Ability to write tight, compelling English copy (landing pages, ads, email sequences)
Fluency in AI tools and platform-driven growth strategies
Hustle mindset - thrives in fast-paced, startup environments

Success Metrics

Increase qualified inbound leads (PQLs/MQLs/SQLs)
Lower CAC and improve CAC payback
Faster activation and onboarding completion
Higher feature adoption and product usage
Increase in ARR and non-recurring revenue, expansions, and extensions
Help lower churn
Increase predictable, measurable experiment velocity
Increase public brand recognition and audience engagement
Create and leverage channel and other partner opportunities

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