Growth Hacker

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Key Responsibilities:

• Identify, develop and optimise growth channels to drive revenue growth
• Manage and grow existing affiliate channels/partners to drive performance and strengthen long-term partnerships
• Develop and execute online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels
• Propose new initiatives to attract prospects and convert leads as well as test new approaches to capture existing demand
• Create dashboards, data visualizations, and campaign and website performance reports
• Keep marketing team up-to-date on current campaigns and share learnings of a/b tests
• Drive website growth through affiliate and partner channels with a strong sales & growth mindset.
• Identify, onboard & manage partners while ensuring ROI-driven, scalable growth.
• Think creatively to discover new opportunities, negotiate effectively, and deliver tangible results as a go-getter.

Must Have Qualification:

• 2+ years of growth/analytics experience
• Is comfortable with working on excel and analytics
• Have strong analytical skills