Growth Automation Specialist

Job Description

As a Growth Automation Specialist on our GTM & Growth Marketing team, youll design and maintain the automation systems, event tracking, and data integrations that power our growth engine. Reporting to the Growth Strategist, youll work across platforms like Segment, n8n, Clay, Customer.io, Looker, and Salesforce to build workflows, connect systems, and support scalable, real-time personalization. Your work will enable the automation of campaigns, accelerate experimentation, and lay the groundwork for AI-powered next-best-action (NBA) systems Some high-impact responsibilities you will be entrusted with: Build and own event tracking systems - Design schemas, implement event tracking across product and marketing surfaces, and ensure accurate attribution through tools like Segment, GA4, Amplitude , and Customer.io Automate multi-channel workflows - Use tools like n8n or Zapier to create event-triggered automations across email, WhatsApp, web, and in-app journeys powering personalization, lead routing, onboarding, and lifecycle nudges. Manage and integrate the growth tech stack - Maintain clean data flow and platform sync between CRM, CDP, analytics, and comms tools (e.g., Salesforce, Clay, Customer.io), ensuring systems are tightly integrated and scalable. Accelerate experimentation - Support rapid A/B and multivariate testing across landing pages, onboarding flows, and campaigns. Set up tracking and ensure test hygiene using tools like Unbounce , Customer.io, and event frameworks. Build rule-based personalization engines - Collaborate with data and growth teams to develop NBA logic using user behavior signals powering upsell triggers, product suggestions, or lifecycle automation. Turn analytics into action - Analyze campaign performance, channel ROI, and acquisition funnel data using Looker, GA4 , and product analytics to surface insights and guide strategy. Translate business goals into systems logic - Convert GTM and growth initiatives into automation rules, data mappings, and journey logic across tools enabling full-funnel coordination. What you will need to have: 2- 4 years of experience in marketing automation, technical growth, or operations roles, ideally within a B2B SaaS or PLG environment. Hands-on technical experience with: Marketing automation: Customer.io , Email APIs, WhatsApp automations Data tools: Segment, GA4, Looker, Salesforce Workflow platforms: n8n, Clay, Zapier Bonus: SQL, Python, or JavaScript Automation mindset with proven ability to design and manage multi-step workflows across tools, events, and triggers. Analytical rigor , including the ability to configure event tracking, interpret data, and connect signals to action. Strong cross-functional communication , working well with marketers, product teams, and engineers. Growth and experimentation DNA you test, learn, and optimize quickly. High attention to detail , especially when it comes to tracking, data hygiene, and documentation.