Group Lead - Team Extension

Department: Marketing Global Marketing Services
Reporting To: MSCOE Global Marketing Operations
Shift timing 1-10pm IST

Role Overview

We seek an experienced marketing leader with 15-18 years of comprehensive experience in global marketing. This senior position demands expertise in expanding marketing operations and executing high-impact strategies.

The ideal candidate has built their career in either aMNC marketing agency or a Global Capability Centre (GCC), specifically focusing on B2B brand development and management. They must demonstrate advanced proficiency across the full marketing spectrum:

• Design strategy and execution

• Digital content development

• Paid and organic media campaign management

• End-to-end marketing campaign delivery

• Social and content media strategy and implementation

• Marketing analytics and performance measurement

• Internal and external communications management

This role will drive growth of our marketing services within the Global Capability Center by serving as a strategic liaison between business leaders and the marketing leaders.

Successful candidate will identify new service opportunities through regular collaboration with marketing leadership, understand their evolving needs, and translate these into expanded service offerings. They will build trusted partnerships with key stakeholders, gather insights on market trends, and develop proposals that demonstrate clear value through metrics and case studies.

This position requires exceptional communication skills, business acumen, and the ability to navigate complex organizational dynamics. The ideal candidate will have experience in marketing services transformation and the ability to influence decision makers while translating strategic vision into actionable implementation plans.

Success in this role will be measured by new service line growth, increased marketing team utilization, and improved satisfaction ratings from business stakeholders. Establish trusted relationships with stakeholders across global markets and navigate effectively within complex matrix organisational structure.

We need a strategic thinker combining proven marketing expertise and business acumen to drive measurable growth and organisational success.

Key Responsibilities

Leadership & Delivery Oversight

• Lead and manage cross-functional marketing teams delivering services across content, design, paid media, campaign management, and analytics.

• Set up and drive operational discipline, excellence, and consistency in marketing delivery across global regions.

• Build and nurture scalable, agile teams in a GCC or shared services setup.

• Manage a team size of 30-60+ team members.

Entrepreneurial Thinking and approach:

Spearhead the development of new service offerings from the ground up by identifying need and capability gaps, partnering with businessand marketing stakeholders, and leading end-to-end execution from ideation to implementation. Independently build and execute strategic roadmaps, demonstrate agility in navigating shifting priorities, and take full ownership of high-impact growth initiatives by setting

Stakeholder Management

• Partner with senior global marketing leaders and stakeholders to define priorities, align on KPIs, and deliver high-impact outcomes.

• Act as a strategic advisor and point of contact for global marketing leads across business units.

Marketing Services Delivery

• Oversee delivery of multi-channel digital campaigns, content marketing, social media, and internal communication programs.

• Partner with analytics teams to ensure data-driven decision making and campaign optimisation.

• Ensure high standards of creativity, efficiency, and performance across all outputs.

Governance & Operations

• Implement strong governance models to manage service delivery, SLAs, resource planning, and reporting.

• Build SOPs, playbooks, and knowledge frameworks to support global adoption and replication.

Business Development & Expansion

• Identifynew marketing service opportunities within the organisation and with external partners.

• Lead proposals, pilots, and onboarding of new service areas and geographies.

• Collaborate with business development and transformation teams to scale service offerings.

Key Requirements

• 15-18 years of progressive experience in marketing, preferably in a global marketing agency or GCC.

• Proven experience in building, scaling, or expanding marketing service team

• Strong business development acumen in marketing services from pitching to delivery.

• Demonstrated ability to manage a portfolio of marketing services, including digital content, design, social media, paid media, and analytics.

• Excellent stakeholder management skills; adept at working in a matrixed, cross-cultural environment.

• Strong understanding of marketing operations, martech, and performance measurement.

• Outstanding communication and leadership skills; capable of influencing without authority.

Preferred Qualifications

Masters in Marketing, Communications, Business Administration, or related field.

Experience working with regional/global teams across North America, Europe, or APAC.

Exposure to Agile or hybrid project management methodologies.