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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom: A Leading WPP Media Brand,
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy \u2014 built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
In this role, you will be responsible for a range of work on prestigious brands and dealing with the partners and handling internal teams. Your understanding & inclination towards understanding client business & data insights will be added advantage on as youll be working closely with an integrated team.
Reporting of the role
This role reports to: General Manager- Investment Strategy
3 best things about the job:
- Opportunity to grow both personally and professionally.
- Opportunity to innovate,
- The opportunity to work across key projects & accounts.
What your day job looks like at EssenceMediacom:
- Building Data Insights from industry tools/platform data
- Support on reviews/AOPs
- Build narrative for key digital platforms/partners
- Work on a detailed BAU digital Investment transformation
- Work closely with business teams/ investment team to understand key challenges and design data-driven solutions
- Build and share knowledge around key trends/shift in landscape
Measure Of Success:
In three months:
- You would have started understanding the role requirement
- You would have understanding of key challenges that we will need solve
- Knowledge of key partners and expectations
- Meetings with all internal teams
In six months:
- Start owning key projects related to the role .
- Be able to build narratives/story for client queries/ internal requirements
- Be able to create detailed analysis around key trends/landscape shifts in digital space.
In 12 months:
- You should be able to drive annual digital investment strategies for key clients
- You should be able to build whitepapers
- Be able to create a brilliant basics of digital investments.
Skills and Experience
What youll bring
- Thorough Digital media understanding and strategic mindset
- Extremely flexible attitude and an ability to read between the lines
- Quick turnaround time & sharp analytical skills
- Ability to work well under pressure. Able to handle tough situations -internal stakeholders & media owners
- Help team with market intelligence & structured data
- Willingness to learn and drive to succeed.
Minimum qualifications:
- Overall experience of at least 5-8 years
- Experience on Digital planning/strategy (Biddable & Non-Biddable).
- Eye for detail
- Good communication, presentation making, storytelling & analytical skills
- Understanding of tools like Comscore/Similarweb/Data.ai etc.
- Good connect with publishers
