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Description
Position: Group Head – Copywriter Location: Gurgaon Work Mode: On-site (5 Days Working) About the Company- Lyxel&Flamingo is an all-in-one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left-brain-right-brain approach creates powerful solutions for brands in an increasingly disruptive world. To know more, visit: www.lyxelandflamingo.com About the Role- We are looking for a highly strategic and creatively driven Group Head – Copywriter to lead conceptual thinking, elevate copy quality, and drive impactful storytelling across brands. This is an individual contributor role, and while team management is not a fixed requirement, it may evolve based on business needs. The ideal candidate should bring a strong understanding of branding, campaign thinking, and audience-first messaging, along with an ability to work independently while influencing creative direction across projects. Key Responsibilities- Own and lead copy development across major campaigns and key brand touchpoints—digital, print, video, and social. Translate marketing strategies into clear and compelling ideas that resonate with target audiences. Collaborate with Creative Directors, Designers, Strategists, and Account Managers to ensure the copy aligns with creative vision and campaign goals. Present ideas and copy to clients with confidence, articulating strategic thinking behind concepts and revisions. Maintain consistency of tone, voice, and messaging across different brands and platforms. Independently manage multiple projects and deadlines while upholding quality standards. Stay on top of content, cultural, and platform trends to ensure relevance and innovation in copy. Provide mentorship or guidance to junior copywriters when required. Qualifications & Skills- 7-9 years of experience in copywriting, preferably in a creative agency setup. Strong portfolio showcasing a range of campaign work across different industries and formats. Excellent conceptual and strategic thinking ability, paired with top-notch writing skills. Proven experience in brand storytelling, campaign ideation, and persuasive content creation. Exceptional communication and presentation skills, with client-facing experience. Deep understanding of digital platforms, audience behavior, and integrated marketing principles. Detail-oriented with strong proofreading and editing capabilities. Ability to work independently and deliver under tight deadlines. Show more Show less
