Group Brand Manager - Novus (Semaglutide CKD)

7 - 11 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Description You will be responsible for identifying new product opportunities and developing business cases within designated budgets to achieve market share and revenue targets. Your role will involve overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. Additionally, you will provide mentorship to team members and collaborate with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs) aiming to meet market share and revenue targets. - New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases for timely product selection. - New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams. - Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections. - Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies. - Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs. - Leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development. - Sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and enhancing overall performance by incorporating regional needs into the product plan. Qualifications - Educational qualification: A graduate degree in any Science stream - Minimum work experience: 7-10 years of experience in Product Management in pharmaceutical Additional Information Global Generics India business journey began in 1986, ranking as one of the top 10 Pharma Companies in the Indian Pharma Market. Dr. Reddys actively helps catalyse career growth and professional development through personalised learning programs. The benefits offered include joining & relocation support, family support, learning and development opportunities, medical coverage, and life coverage for yourself and your family. Our Work Culture At Dr. Reddys, the credo is "Good Health Cant Wait," driving all actions towards helping patients lead healthier lives. The culture fosters empathy and dynamism, supporting individual ability while promoting teamwork and shared success. Dr. Reddys believes in empowering people to stay fit by fostering a diverse and purpose-driven work environment.,

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