Posted:2 hours ago|
Platform:
On-site
Full Time
Job Title: Design Lead
Location: Gurgaon / Onsite
Department: Marketing
Reports to: Senior Manager - Brand Marketing
Apply at: hr@cuminco.com/ revathi@gofurther.in
About the Role
We are looking for a highly creative and versatile Design Lead who can own and elevate Cumin Co.’s visual identity across digital, social, product, and brand communication. This role demands strong graphic design expertise, a sharp aesthetic sense, and working knowledge of video editing for brand storytelling.
You will collaborate closely with Marketing, Product, and Founders to create compelling visuals that shape how customers experience Cumin Co.
Key Responsibilities
Brand & Visual Design
● Own and maintain the visual identity across all brand touchpoints.
● Design creatives for digital ads, website, social media, emailers, packaging, and offline collaterals.
● Lead concept creation and ensure consistent brand language.
Video Editing & Motion Graphics
● Create short-form video content for ads, social media, product explainers, and campaigns.
● Edit raw footage, add motion elements, and enhance visuals with sound/music.
● Work with the marketing team to drive video-first storytelling.
Creative Strategy & Execution
● Translate briefs into high-quality visual outputs.
● Lead brainstorming sessions and develop creative concepts.
● Collaborate with content, marketing, and product teams to bring ideas to life.
Project & Team Ownership
● Manage design projects end-to-end with high attention to detail.
● Coordinate with external agencies, freelancers, and production partners when required.
● Maintain a design repository and version control for all assets.
Skills & Qualifications
● 5–7 years of experience in graphic design, preferably in D2C/consumer brands.
● Strong portfolio showcasing brand design, digital creatives, and video content.
● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
● Basic understanding of product and lifestyle shoots is a plus.
● Ability to work in a fast-paced environment with tight deadlines.
● Strong aesthetic sense, attention to detail, and creative problem-solving capabilities.
Why Join Us?
● Opportunity to build and influence the visual identity of a rapidly scaling consumer brand.
● Work directly with Founders and a high-performing marketing team.
● Creative freedom, high ownership, and exposure across brand, product, and digital design.
● A culture that values creativity, speed, learning, and craftsmanship.
Job Type: Full-time
Pay: ₹45,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
Cumin co
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