GRAPHIC DESIGNER

General Responsibilities

• To design all collaterals for the company.
• To ensure brand guidelines are followed for every collateral that is designed for the company.
  

Specific Responsibilities

• To design all Digital Ads, Offline Creatives, Collaterals and Brand Artwork for the company.
• To follow all approved brand guidelines while designing the creative.
• To understand and execute the required briefs given by Marketing Head/ other departments into art works required in the particular specifications.
• To ensure images used in artworks are royalty free, approved and legal.
• To ensure all artworks are of optimum quality & high resolution.
• To adhere to the deadline provided for artwork to be submitted for campaigns/advertising activity.
• Conceptualizing visuals based on requirements
• Creating images and layouts by hand or using design software
• Testing graphics across various media.
• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand
• A strong portfolio of illustrations or other graphics
  

• Ability to work methodically, manage multiple projects, and
  

• Creative thinker with problem-solving skills
• Collaborative mindset with leadership ability to guide junior
  

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Self-motivated
  

• Strong knowledge of branding, visual identity creation, and brand consistency
• Proficiency in designing marketing collaterals for print and digital platforms
• Experience in social media creative strategy, content design, and ad creatives
• Ability to conceptualize and execute event branding and promotional campaigns
• Skilled in menu and signage design, including both hardware and page layouts
• Basic knowledge of web design and UI elements for website projects
• Excellent creative and design sense with strong attention to detail
• Good communication skills and ability to present design concepts effectively