Google & Meta Ads Intern (Performance Marketing Intern)

Company Description

MatchToCollege is India's first AI-powered platform for college discovery and counseling, built to address the challenges in India’s higher education system. Our mission is to bridge the trust gap by enabling students to make informed decisions while assisting universities in achieving high-quality enrollments. As a pre-seed, well-funded startup driven by industry experts, we combine a cutting-edge AI recommendation engine with personalized human counseling to streamline the admissions process for both students and institutions.

Role Description

This is an on-site internship role for a Google & Meta Ads Intern (Performance Marketing Intern), based in Gurugram. The intern will assist with campaign management and optimization on platforms such as Google Ads and Meta Ads. Day-to-day responsibilities include analyzing campaign performance, conducting keyword research, creating engaging ad copies, and collaborating with the marketing team to formulate strategies to achieve campaign objectives. The intern will also help with audience targeting and generating reports to measure performance.

Qualifications

• Familiarity with Google Ads, Meta Ads, and performance marketing principles
• Skills in analyzing campaign performance data, reporting insights, and applying optimization techniques
• Basic understanding of digital marketing strategies, including keyword research and audience segmentation
• Strong problem-solving, organizational, and time management skills
• Excellent written and verbal communication skills
• Proficiency in using Excel or similar tools for data analysis is a plus
• Currently pursuing or recently completed a degree in Marketing, Business, or a related field
• Previous experience in performance marketing or managing ad campaigns in edtech is a bonus but not mandatory