Google and Meta Ads Specialist

About the Role:

We’re looking for a data-driven Performance Ads Specialist who can plan, execute, and optimize campaigns across Google, Meta (Facebook & Instagram), LinkedIn, YouTube, and other paid platforms. The ideal candidate will be passionate about digital advertising, analytics, and achieving measurable growth through performance-driven campaigns.

Key Responsibilities:

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and other paid media platforms.
• Create and implement multi-channel ad strategies to drive conversions and lead generation.
• Monitor and optimize campaigns daily for CPL, CTR, and ROI.
• Conduct A/B testing on creatives, ad copies, and landing pages to improve results.
• Analyze campaign data and generate weekly/monthly performance reports.
• Set up and maintain conversion tracking, pixels, and analytics integrations.
• Collaborate with creative and strategy teams to develop impactful ad creatives.
• Stay updated on platform trends, algorithm changes, and best practices.

Requirements:

• 2–5 years of experience in performance marketing or paid media management.
• Proven hands-on experience with Google Ads and Meta Ads Manager.
• Familiar with LinkedIn Ads, YouTube Ads, and other digital platforms.
• Strong analytical and reporting skills.
• Knowledge of Google Analytics, Tag Manager, and campaign automation tools.
• Excellent communication and problem-solving abilities.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person